Marketing Officer job at Encot
Posted by: ugashare-Volunteer
Posted date: 2024-Sep-28
Location: Kampala
Vacancy title: Marketing Officer [ Type: FULL TIME , Industry: Finance , Category: Advertising & Marketing ] Jobs at: Encot Deadline of this Job: Tuesday, October 08 2024 Duty Station: Within Uganda , Kampala, East Africa Summary Date Posted: Friday, September 27 2024, Base Salary: Not Disclosed Similar Jobs in Uganda Learn more about Encot Encot jobs in Uganda
JOB DETAILS: The Marketing Officer will be responsible for driving business growth and maintaining strong customer relationships. Key Duties and Responsibilities: • Develop and implement business growth strategies to increase loan portfolio and revenue. • Conduct market research and competitor analysis to identify opportunities. • Design and execute marketing campaigns to promote products and services. • Build and maintain relationships with key stakeholders, including customers, partners, and regulators. • Develop and manage marketing budgets and track ROI. • Collaborate with cross-functional teams (credit, operations, IT) to enhance customer experience. • Identify and pursue new business opportunities, partnerships, and collaborations. • Monitor and analyze market trends, customer behavior, and industry developments. • Develop and implement customer acquisition and retention strategies. • Report on business growth and marketing performance metrics. Key Performance Indicators (KPIs): • Loan portfolio growth. • Deposit mobilization. • Customer acquisition and retention rates. • Marketing ROI. • Brand visibility and awareness metrics (social media, website traffic). • Customer satisfaction ratings. Minimum Requirements: • Bachelor's degree in Marketing/Higher Diploma, Business Administration, or related field. • 3+ years of experience in marketing, business development, or financial services. • Strong analytical, communication, and interpersonal skills. • Experience with digital marketing tools and platforms. • Knowledge of the microfinance industry and Ugandan market. • Strategic thinking and problem-solving abilities. • Proficiency in MS Office and Google Analytics. Core Capabilities: • High level of honesty, integrity and accountability. • Good people management skills; leadership and motivational skills. • Strong business acumen and ability to achieve results with minimum supervision. • Ability to communicate effectively, work in teams, and build collaborative relationships. Work Hours: 8
Experience in Months: 36
Level of Education: Bachelor Degree Job application procedure Interested in applying for this job? encot.org&form[valid-to]=Tuesday, October 08 2024">Click here to submit your application now.
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