Business Development Manager — AdFlow (AdTech) job at SAG Group

ABOUT SMART FOUNDRY

Smart Foundry is Smart Africa Group's venture studio — built to think, validate, build, and scale. We develop in-house startup products that solve real African challenges, forming strategic partnerships to grow them beyond borders. Our portfolio includes AdFlow, Wakaly, and other platforms shaping the future of digital commerce and marketing across Africa.

ABOUT THE ROLE

AdFlow is an AdTech platform connecting advertisers, publishers, and creators to run programmatic, influencer, and direct campaigns. As Business Development Manager for AdFlow, you will be the commercial engine behind our growth — owning revenue targets, onboarding partners, and building the supply-demand ecosystem that makes AdFlow the go-to advertising marketplace in the region.

KEY RESPONSIBILITIES

• Own revenue and partnerships for AdFlow within your assigned territory or market.
• Build and close a pipeline of advertisers, agencies, media buyers, and publishers.
• Onboard publishers and creators; negotiate commercial terms, integrations, and SLAs.
• Design pilot campaigns and proof-of-concepts; coordinate with Product and GTM teams for launches.
• Negotiate commercial contracts, performance fees, and revenue-share arrangements.
• Manage key accounts, ensure campaign fulfilment, and drive upsell opportunities.
• Work with Operations to resolve billing, trafficking, and delivery issues.
• Report weekly pipeline, forecast, and win/loss analysis to the Head of Subsidiary.
• Feed market intelligence into the product roadmap — pricing, inventory, and feature priorities.

QUALIFICATIONS & EXPERIENCE

• 5–7 years in business development, sales, or partnerships within AdTech, media agencies, publisher sales, or performance marketing.
• Proven track record closing mid-to-large deals — agency retainers, publisher agreements, and platform partnerships.
• Familiarity with programmatic, influencer, or direct-sold ad inventory.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

CORE COMPETENCIES

• Strong advertiser and agency relationships with an active network in digital media.
• Commercial negotiation and contract structuring.
• Solid understanding of ad metrics: CPM, CPC, CPA, viewability, and CTR.
• Ability to develop pilots and scale them into repeatable revenue offerings.
• Data-informed selling — confident using dashboards and campaign analytics.
• High emotional intelligence for managing agency and publisher relationships.

PORTFOLIO REQUIREMENT (MANDATORY)

All applicants must submit a client portfolio as part of their application:

• A portfolio of 6–12 past clients (advertisers, agencies, publishers, telcos, financial institutions, or digital marketplaces).
• Supporting evidence: campaign briefs, invoices/POs, signed MOUs, case studies, or client referral contacts.
• At least 2 campaigns sold and managed end-to-end, with measurable results (metrics and revenue).

• Own revenue and partnerships for AdFlow within your assigned territory or market.
• Build and close a pipeline of advertisers, agencies, media buyers, and publishers.
• Onboard publishers and creators; negotiate commercial terms, integrations, and SLAs.
• Design pilot campaigns and proof-of-concepts; coordinate with Product and GTM teams for launches.
• Negotiate commercial contracts, performance fees, and revenue-share arrangements.
• Manage key accounts, ensure campaign fulfilment, and drive upsell opportunities.
• Work with Operations to resolve billing, trafficking, and delivery issues.
• Report weekly pipeline, forecast, and win/loss analysis to the Head of Subsidiary.
• Feed market intelligence into the product roadmap — pricing, inventory, and feature priorities.

• Strong advertiser and agency relationships with an active network in digital media.
• Commercial negotiation and contract structuring.
• Solid understanding of ad metrics: CPM, CPC, CPA, viewability, and CTR.
• Ability to develop pilots and scale them into repeatable revenue offerings.
• Data-informed selling — confident using dashboards and campaign analytics.
• High emotional intelligence for managing agency and publisher relationships.

• 5–7 years in business development, sales, or partnerships within AdTech, media agencies, publisher sales, or performance marketing.
• Proven track record closing mid-to-large deals — agency retainers, publisher agreements, and platform partnerships.
• Familiarity with programmatic, influencer, or direct-sold ad inventory.
• Bachelor's degree in Marketing, Business, Communications, or a related field.