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Senior Analyst - Customer Value Management.Marketing job at MTN-Uganda
Posted by: great-volunteer
Posted date: 2025-Sep-02
Location: Uganda, Kampala
Senior Analyst - Customer Value Management.Marketing 2025-09-02T03:27:48+00:00 MTN-Uganda https://cdn.ugashare.com/jsjobsdata/data/employer/comp_1220/logo/mtn.jpg https://www.mtn.co.ug/ FULL_TIME Uganda Kampala 00256 Uganda Telecommunications Computer & IT 2025-09-08T17:00:00+00:00 Uganda 8 To perform analysis and manage the realization of base management objectives through provision of a core set of reports that measure and track base management activities, deep-dive analysis, development & enhancement of segmentation and predictive models, specifically churn, product propensity and other models. MTN Uganda Limited is an equal opportunity employer and is seeking to recruit a competent individual to fill the following position. Job Title: Senior Analyst - Customer value management Reports to: Senior Manager – Customer value management. No. of Vacancies: 1 Main Job Functions
- Provide input into proposition development process through engagement with product owners and provide technical advice on the Base management implications regarding prioritization of specific initiatives.
- Manage delivery of insight for customer base to the rest of the business, including actionable value- and needs-based segmentation linked with competitor intelligence, and market research.
- Analyze commercial impact of BTL programs on product penetration/uptake, ARPU and value churn and conduct operational analysis of base to identify opportunities to apply products and tariffs to maximize value.
- Perform channel mix optimization for base development & retention activities, optimize channel execution by setting volume and value targets based on the approved budgets.
- Lead the planning of proactive and reactive customer lifecycle management and active base management actions and offers.
- Monitor campaign results, including compilation of periodical activity, budget compliance and feedback reports to design new value propositions.
- Evaluate customer propensities to respond to campaigns and forecast the impact of campaigns ‘on customer usage and behavior.
- Design and develop CVM daily, weekly and monthly dashboard to monitor subscriber health and profitability.
- Development of the business requirements to enable an operational process for the effective execution of multiple campaigns across multiple dimensions. This will include the effective implementation of the required processes across different business areas that will deliver on these business requirements.
- Prepare and present Customer Retention & Development plans across segments.
- Forecast, plan, develop and review budget for the unit that provides MTN with return on investment.
Education - A bachelor’s degree in information technology, actuarial science, computer science, Statistics or Business computing
Other Training: - Statistical analysis and machine learning model development
- Business analysis and intelligence
- Customer value management (customer analytics and campaign management)
- Business management training. Performance Management.
- Advanced accounting training and statistical modeling
Experience: - 5 years experience
- At least 3 years’ experience in business analysis and financial modeling in the marketing environment.
- Proficiency in data analysis tools and languages (e.g SQL, Python, R).
- Strong analytical thinking and problem-solving skills.
- Excellent communication skills with the ability to translate data insights into actionable recommendations.
- Detail-oriented and able to manage multiple data sources efficiently.
- Demonstrated leadership in predictive and heuristic modelling within a large organization.
Knowledge, skills and competencies - Results Achiever - Produces sustainable commercial results through ethical practices.
- Operationally Astute - Sets priorities, plans, organizes and co-ordinates work to deliver the highest commercial returns.
- Ability to Translate commercial objectives to technical terms for ensuring underlying system readiness.
- Strong Strategic and Analytical Thinking
- Strong Knowledge in Campaign Management and CRM tools (Flytxt is an added advantage)
- Advanced statistical software skills (SQL, Python, R, etc)
- Advanced use of Excel (Excel, VBA for Excel, etc)
- Business and strategic acumen
ABOUT US We at MTN Uganda are a purpose and value-led organization! At MTN Uganda, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, everyday. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood and empowered to live an inspired life. Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA. As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us! Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers and stakeholders with a vision to realise our shared goals. We are delighted that you are considering us as your career partner to make a mark in the world. We look forward to your application! Female Applicants are strongly encouraged to Apply! Note: In compliance to the Data Protection & Privacy Laws of Uganda, MTN Uganda will use your application documents for purposes for which they were intended for. JOB-68b664340f8ef Vacancy title:
Senior Analyst - Customer Value Management.Marketing Jobs at:
MTN-Uganda Deadline of this Job:
Monday, September 8 2025 Duty Station:
Uganda | Kampala | Uganda Summary
Date Posted: Tuesday, September 2 2025, Base Salary: Not Disclosed JOB DETAILS: To perform analysis and manage the realization of base management objectives through provision of a core set of reports that measure and track base management activities, deep-dive analysis, development & enhancement of segmentation and predictive models, specifically churn, product propensity and other models. MTN Uganda Limited is an equal opportunity employer and is seeking to recruit a competent individual to fill the following position. Job Title: Senior Analyst - Customer value management Reports to: Senior Manager – Customer value management. No. of Vacancies: 1 Main Job Functions
- Provide input into proposition development process through engagement with product owners and provide technical advice on the Base management implications regarding prioritization of specific initiatives.
- Manage delivery of insight for customer base to the rest of the business, including actionable value- and needs-based segmentation linked with competitor intelligence, and market research.
- Analyze commercial impact of BTL programs on product penetration/uptake, ARPU and value churn and conduct operational analysis of base to identify opportunities to apply products and tariffs to maximize value.
- Perform channel mix optimization for base development & retention activities, optimize channel execution by setting volume and value targets based on the approved budgets.
- Lead the planning of proactive and reactive customer lifecycle management and active base management actions and offers.
- Monitor campaign results, including compilation of periodical activity, budget compliance and feedback reports to design new value propositions.
- Evaluate customer propensities to respond to campaigns and forecast the impact of campaigns ‘on customer usage and behavior.
- Design and develop CVM daily, weekly and monthly dashboard to monitor subscriber health and profitability.
- Development of the business requirements to enable an operational process for the effective execution of multiple campaigns across multiple dimensions. This will include the effective implementation of the required processes across different business areas that will deliver on these business requirements.
- Prepare and present Customer Retention & Development plans across segments.
- Forecast, plan, develop and review budget for the unit that provides MTN with return on investment.
Education - A bachelor’s degree in information technology, actuarial science, computer science, Statistics or Business computing
Other Training: - Statistical analysis and machine learning model development
- Business analysis and intelligence
- Customer value management (customer analytics and campaign management)
- Business management training. Performance Management.
- Advanced accounting training and statistical modeling
Experience: - 5 years experience
- At least 3 years’ experience in business analysis and financial modeling in the marketing environment.
- Proficiency in data analysis tools and languages (e.g SQL, Python, R).
- Strong analytical thinking and problem-solving skills.
- Excellent communication skills with the ability to translate data insights into actionable recommendations.
- Detail-oriented and able to manage multiple data sources efficiently.
- Demonstrated leadership in predictive and heuristic modelling within a large organization.
Knowledge, skills and competencies - Results Achiever - Produces sustainable commercial results through ethical practices.
- Operationally Astute - Sets priorities, plans, organizes and co-ordinates work to deliver the highest commercial returns.
- Ability to Translate commercial objectives to technical terms for ensuring underlying system readiness.
- Strong Strategic and Analytical Thinking
- Strong Knowledge in Campaign Management and CRM tools (Flytxt is an added advantage)
- Advanced statistical software skills (SQL, Python, R, etc)
- Advanced use of Excel (Excel, VBA for Excel, etc)
- Business and strategic acumen
ABOUT US We at MTN Uganda are a purpose and value-led organization! At MTN Uganda, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, everyday. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood and empowered to live an inspired life. Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA. As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us! Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers and stakeholders with a vision to realise our shared goals. We are delighted that you are considering us as your career partner to make a mark in the world. We look forward to your application! Female Applicants are strongly encouraged to Apply! Note: In compliance to the Data Protection & Privacy Laws of Uganda, MTN Uganda will use your application documents for purposes for which they were intended for. Work Hours: 8 Experience in Months: 60 Level of Education: bachelor degree Job application procedure Interested in applying for this job? Click here to submit your application now
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