Sales Operations Manager job at Donswift Company Ltd

Background information about the job or company (e.g., role context, company overview),

Donswift is seeking a Sales Operations Manager.

Responsibilities or duties,

Commercial Strategy and Growth Enablement

• Partner with sales leadership to shape commercial strategy, including territory design, quota setting, and incentive structures that drive the right performance behaviours.
• Identify growth opportunities, emerging markets, and customer trends through robust analysis of sales data and market intelligence.
• Build and sustain strong relationships with key customers and commercial partners to strengthen market execution and customer value delivery
• Provide data-driven insights and recommendations that help refine commercial priorities and improve sales performance.

Sales Operations and Process Governance

• Lead the design, standardisation, and continuous improvement of sales operations processes to ensure efficiency, compliance, and consistency across markets.
• Strengthen governance across order management, route planning, distributor coordination, and sales administration to support reliable commercial execution.
• Oversee the effective use of SFA, SAP, and reporting systems to improve visibility, decision-making, and operational discipline.
• Drive process excellence initiatives that simplify ways of working, reduce inefficiencies, and enable a more agile and responsive commercial function.

Performance Management and Insights

• Develop and manage sales performance dashboards, forecasts, and analytical reports that provide timely, accurate, and actionable insights.
• Monitor performance against targets, identify risks and opportunities early, and recommend corrective actions that accelerate delivery.
• Translate complex commercial data into clear business insights that support strategic decisions by the Chief Commercial Officer and wider leadership team.
• Champion a high-performance culture by embedding measurement, accountability, and evidence-based decision-making into commercial routines.

Cross-Functional Leadership and Execution

• Act as a key integrator between Sales, Supply Chain, Finance, Marketing, Production, and IT to ensure aligned planning and seamless execution.
• Coordinate cross-functional initiatives that improve service levels, product availability, customer experience, and market responsiveness.
• Influence stakeholders across the business to resolve operational challenges, align priorities, and maintain momentum on key commercial programmes.
• Model collaborative leadership and disciplined execution that inspires confidence, builds trust, and enables the organisation to deliver growth ambitions.

Financial Stewardship and Continuous Improvement

• Monitor budgets and operational spend within the function, ensuring disciplined resource allocation and strong value-for-money decisions.
• Support financial planning by providing reliable assumptions, scenario analysis, and operational inputs that strengthen business decision-making.
• Protect the integrity and confidentiality of commercially sensitive information, including pricing, customer, and performance data.
• Embed a mindset of continuous improvement by identifying opportunities to optimise cost, improve controls, and increase the effectiveness of sales operations.

Qualifications or requirements (e.g., education, skills),

Education:

• Bachelors degree in business, finance, or a related field.
• Masters degree in business, finance, or a related field would be an added advantage.

Experience needed,

Education, Training, Skills and Experience: Knowledge, experience, and qualifications required

• Bachelor’s degree in business administration, Sales & Marketing, Commerce, or a related field from a recognized institution.
• A professional certification in Sales Management, Project Management, or Supply Chain (e.g., CPSP, PMP) is an added advantage.
• Minimum of 8 years of experience in sales operations, commercial planning, or supply chain within FMCG or manufacturing sectors.
• Proven track record of improving sales performance and operational efficiency.
• Strong understanding of data analytics, CRM systems (e.g., SFA), and ERP platforms e.g. SAP.

Competencies

Technical & Behavioral competencies

• Strong analytical and data interpretation skills
• Proficiency in sales forecasting, pipeline management, and reporting
• Experience with CRM and ERP systems (e.g., SFA, SAP, )
• Strategic planning and commercial acumen
• Supply chain and inventory management knowledge
• Leadership and influence across cross-functional teams
• Project management and implementation capabilities
• Strong negotiation and vendor management skills
• Customer-centric thinking and service orientation
• Ability to thrive under pressure and meet deadlines
• Excellent communication and stakeholder engagement skills

Responsibility for finances and physical assets

• The job holder has accountability for monitoring the budget in their functional areas

Decision-making

• Makes operational decisions within approved policies and frameworks
• Provides data-driven recommendations to the Chief Commercial Officer and cross-functional teams for strategic decisions.

Information

• The job requires a high level of confidentiality.
• Handles commercially sensitive information, including pricing strategies, sales performance data, and customer insights, with a high level of confidentiality

Working Conditions

• Working Environment: The job is office-based role with periodic travel to depots, markets, and customer locations.
• Job Hazards: The job holder has minimal exposure to occupational risks; standard health and safety precautions apply.

Any other provided details (e.g., benefits, work environment, team info, or additional notes).

Internal Relationships: All Functions

External Relationships: Distributors, Retailers, Transport Partners, ERP/CRM service providers, Consultants, and Key Account Customers.

• Partner with sales leadership to shape commercial strategy, including territory design, quota setting, and incentive structures that drive the right performance behaviours.
• Identify growth opportunities, emerging markets, and customer trends through robust analysis of sales data and market intelligence.
• Build and sustain strong relationships with key customers and commercial partners to strengthen market execution and customer value delivery
• Provide data-driven insights and recommendations that help refine commercial priorities and improve sales performance.
• Lead the design, standardisation, and continuous improvement of sales operations processes to ensure efficiency, compliance, and consistency across markets.
• Strengthen governance across order management, route planning, distributor coordination, and sales administration to support reliable commercial execution.
• Oversee the effective use of SFA, SAP, and reporting systems to improve visibility, decision-making, and operational discipline.
• Drive process excellence initiatives that simplify ways of working, reduce inefficiencies, and enable a more agile and responsive commercial function.
• Develop and manage sales performance dashboards, forecasts, and analytical reports that provide timely, accurate, and actionable insights.
• Monitor performance against targets, identify risks and opportunities early, and recommend corrective actions that accelerate delivery.
• Translate complex commercial data into clear business insights that support strategic decisions by the Chief Commercial Officer and wider leadership team.
• Champion a high-performance culture by embedding measurement, accountability, and evidence-based decision-making into commercial routines.
• Act as a key integrator between Sales, Supply Chain, Finance, Marketing, Production, and IT to ensure aligned planning and seamless execution.
• Coordinate cross-functional initiatives that improve service levels, product availability, customer experience, and market responsiveness.
• Influence stakeholders across the business to resolve operational challenges, align priorities, and maintain momentum on key commercial programmes.
• Model collaborative leadership and disciplined execution that inspires confidence, builds trust, and enables the organisation to deliver growth ambitions.
• Monitor budgets and operational spend within the function, ensuring disciplined resource allocation and strong value-for-money decisions.
• Support financial planning by providing reliable assumptions, scenario analysis, and operational inputs that strengthen business decision-making.
• Protect the integrity and confidentiality of commercially sensitive information, including pricing, customer, and performance data.
• Embed a mindset of continuous improvement by identifying opportunities to optimise cost, improve controls, and increase the effectiveness of sales operations.

• Strong analytical and data interpretation skills
• Proficiency in sales forecasting, pipeline management, and reporting
• Experience with CRM and ERP systems (e.g., SFA, SAP, )
• Strategic planning and commercial acumen
• Supply chain and inventory management knowledge
• Leadership and influence across cross-functional teams
• Project management and implementation capabilities
• Strong negotiation and vendor management skills
• Customer-centric thinking and service orientation
• Ability to thrive under pressure and meet deadlines
• Excellent communication and stakeholder engagement skills

• Bachelors degree in business, finance, or a related field.
• Masters degree in business, finance, or a related field would be an added advantage.
• Bachelor’s degree in business administration, Sales & Marketing, Commerce, or a related field from a recognized institution.
• A professional certification in Sales Management, Project Management, or Supply Chain (e.g., CPSP, PMP) is an added advantage.