Sales & Marketing Associate job at ABI Organic Magic UG

About the Company

ABI Organic Magic UG is a proudly Ugandan beauty and personal care company that has been operating since 2019. Specializing in natural hair care products, ABI Organic Magic UG has built a reputation for quality and authenticity over seven years in the industry. With a dedicated team of 8, the company is now poised for its next phase of growth and is looking for a dynamic Sales & Marketing Associate to help drive brand visibility, expand the customer base, and increase sales.

Role Purpose

The Sales & Marketing Associate will be responsible for developing and implementing effective marketing strategies that drive sales growth and elevate brand awareness for ABI Organic Magic UG. This role combines hands-on content creation with strategic marketing planning and field sales activities. The ideal candidate will bring fresh ideas, stay informed about market trends in the beauty and natural hair care space, and ensure consistent, high-quality brand representation across all channels.

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement comprehensive marketing strategies aligned with company sales and growth objectives.
• Draft and update the marketing plan on a quarterly basis, identifying potential areas for new marketing opportunities.
• Stay informed about beauty industry trends, competitor activities, and consumer behavior to inform strategy.
• Conduct market research to identify consumer requirements and emerging opportunities.

Content Creation & Brand Management

• Produce, organize, and maintain all company marketing collateral to ensure brand consistency.
• Support and lead content creation efforts, including identifying and liaising with external content creators as needed.
• Manage and regularly update the company’s website with current products, promotions, and brand content.
• Manage and grow the company’s social media presence with engaging, on-brand content.

Sales & Business Development

• Develop and execute field sales action plans to drive revenue growth.
• Set up and conduct meetings with potential clients and business partners.
• Attend marketing events, exhibitions, trade shows, and markets as required to represent the brand and generate leads.
• Identify and pursue new market ventures and partnership opportunities.

Public Relations & Communications

• Manage all PR activities to enhance the company’s public image and media presence.
• Plan and execute email marketing campaigns, including regular client newsletters.
• Spearhead the planning and coordination of all company events.

Success Outcomes

The successful candidate will be measured against the following key performance indicators:

• Consistently meeting or exceeding sales and visibility targets as set by the marketing plan.
• Maintaining an up-to-date, engaging website and active social media presence across all platforms.
• Demonstrable increase in client engagement, enquiries, and brand interactions.
• Successful identification and entry into new market ventures and customer segments.
• Regular delivery of fresh, innovative ideas and strategies that contribute to business growth.

Tools & Software

The candidate will be expected to be proficient in or quickly learn the following tools:

• Email Marketing: Mailchimp, Sendinblue, or similar
• CRM Software: HubSpot, Zoho, or similar
• Video & Photo Editing: Canva, Adobe Creative Suite, CapCut, or similar
• Office Suite: Microsoft Office (Word, Excel, PowerPoint)
• Social Media Management: Meta Business Suite, Hootsuite, or native platforms
• Messaging & Communication: WhatsApp Business
• Website Management: WordPress, Wix, Shopify, or similar CMS

Decision-Making Authority

All marketing and sales decisions require approval from the Co-Founders prior to implementation. The candidate is expected to present recommendations with supporting data and rationale for review.

Candidate Requirements

Required Qualifications & Experience

• Diploma or Degree in Business, Marketing, Communications, or related field.
• Proven experience as a Sales Associate, Marketing Associate, or in a similar sales and marketing role.
• Strong organizational and multitasking skills with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite and relevant digital marketing tools.
• Demonstrated ability to develop and execute marketing strategies that deliver measurable results.
• Experience in content creation, social media management, and email marketing.

Highly Desirable

• Knowledge of beauty care, especially natural hair care, is a significant advantage. Candidates who have natural hair themselves will be given strong preference, as this brings authentic understanding and credibility to the role.

Key Competencies

• A strategic and creative thinker who can generate ideas and identify growth opportunities independently.
• Energetic, self-motivated, and comfortable working both independently and as part of a small, close-knit team.
• Passionate about the beauty industry and natural hair care.
• Quick learner who stays current with market trends and digital tools.
• Strong interpersonal skills with a positive, proactive attitude.

Ideal Candidate Profile

• Female, aged 20–27 years.
• A strategic and creative thinker who can generate ideas and identify growth opportunities independently.
• Energetic, self-motivated, and comfortable working both independently and as part of a small, close-knit team.
• Passionate about the beauty industry and natural hair care.

• Develop and implement comprehensive marketing strategies aligned with company sales and growth objectives.
• Draft and update the marketing plan on a quarterly basis, identifying potential areas for new marketing opportunities.
• Stay informed about beauty industry trends, competitor activities, and consumer behavior to inform strategy.
• Conduct market research to identify consumer requirements and emerging opportunities.
• Produce, organize, and maintain all company marketing collateral to ensure brand consistency.
• Support and lead content creation efforts, including identifying and liaising with external content creators as needed.
• Manage and regularly update the company’s website with current products, promotions, and brand content.
• Manage and grow the company’s social media presence with engaging, on-brand content.
• Develop and execute field sales action plans to drive revenue growth.
• Set up and conduct meetings with potential clients and business partners.
• Attend marketing events, exhibitions, trade shows, and markets as required to represent the brand and generate leads.
• Identify and pursue new market ventures and partnership opportunities.
• Manage all PR activities to enhance the company’s public image and media presence.
• Plan and execute email marketing campaigns, including regular client newsletters.
• Spearhead the planning and coordination of all company events.

• Strong organizational and multitasking skills
• Excellent written and verbal communication skills
• Proficiency in Microsoft Office Suite
• Proficiency in relevant digital marketing tools
• Demonstrated ability to develop and execute marketing strategies
• Experience in content creation
• Experience in social media management
• Experience in email marketing
• Strategic thinking
• Creative thinking
• Interpersonal skills
• Positive attitude
• Proactive attitude

• Diploma or Degree in Business, Marketing, Communications, or related field.
• Proven experience as a Sales Associate, Marketing Associate, or in a similar sales and marketing role.
• Knowledge of beauty care, especially natural hair care (highly desirable).