Sales Manager job at Ubeauty

The Sales Manager will be responsible for developing and implementing sales strategies, ensuring effective execution and continuous improvement, leading the sales team, expanding market share, building strong customer relationships and achieving the company’s revenue and profitability targets. Drive business growth by identifying new sales opportunities, strengthening existing distribution channels, monitoring market trends and ensuring effective execution of sales activities.

Key Roles and Responsibilities

A. Sales Strategy and Business Development

Develop and implement sales strategies aligned with the company’s business objectives, ensure effective execution, evaluate results and drive continuous improvement. Set sales targets, monitor performance, ensure the achievement of monthly, quarterly and annual sales goals. Identify new markets, customers, distributors, retailers, wholesalers, salons, beauty outlets and other potential business partners. Develop strategies to increase product visibility, market penetration, customer acquisition and repeat purchases. Prepare sales forecasts, budgets and action plans, including recommendations on territory coverage and sales resources, for management approval.

B. Sales Team Leadership and Management

Recruit, train, supervise, motivate, evaluate sales representatives and other sales personnel. Set individual and team sales targets and regularly review performance against agreed objectives, ensuring effective execution through supervisors and sales teams. Conduct regular sales meetings, field visits, and performance reviews. Coach team members on product knowledge, sales techniques, negotiation and customer relationship management. Promote accountability, teamwork, discipline and a results-oriented sales culture.

C. Customer Relationship Management

Build and maintain strong relationships with key customers, distributors, retailers and strategic business partners. Identify customer needs and ensure timely resolution of complaints and service issues. Develop customer retention strategies to encourage repeat business and long-term loyalty. Negotiate sales agreements, trade terms and commercial arrangements within approved company policies. Monitor customer satisfaction and recommend improvements to the customer experience.

D. Market Development and Marketing Support

Monitor and analyze market trends, competitor activities, pricing and customer preferences, and develop appropriate responses to competitive challenges. Recommend suitable pricing strategies, promotions, discounts and sales campaigns. Work closely with the marketing team to coordinate product launches, promotional activities and brand awareness initiatives. Identify opportunities to introduce products to new customer segments and geographic markets. Ensure effective product presentation, merchandising and visibility at sales outlets.

E. Sales Operations and Reporting

Prepare accurate weekly, monthly, quarterly and annual sales reports. Track sales volumes, revenue, gross margins, customer acquisition and sales team productivity. Use sales and market data to identify performance gaps, implement corrective actions and follow up on results to drive continuous improvement. Maintain accurate customer records, sales pipelines, forecasts and sales activity reports, and use market coverage information to support sales planning. Ensure compliance with company sales procedures, pricing policies and reporting requirements.

F. Stock, Distribution and Collections

Coordinate with procurement, warehouse and logistics teams to improve product availability, replenishment and delivery efficiency, and follow up on issues affecting sales performance. Use inventory and sales data to develop strategies that improve product turnover, support profitability and reduce slow-moving or excess stock. Support effective distribution and replenishment of products across sales channels. Monitor customer credit limits, outstanding balances and overdue payments in collaboration with the finance department. Ensure that sales activities contribute to healthy cash flow and sustainable profitability.

G. Compliance and Professional Conduct

Ensure adherence to company policies, procedures and applicable laws and regulations in Uganda. Maintain professional relationships with customers, suppliers, colleagues and other stakeholders. Protect company assets, confidential information and commercial interests. Perform any other relevant duties assigned by management.

Qualifications and Experience

A bachelor’s degree in Sales and Marketing, Business Administration, Business Management or a related field will be an added advantage. A professional qualification in sales, marketing or business management will be an added advantage. At least 3 to 5 years of relevant sales experience, preferably with experience in a supervisory or managerial role. Experience in beauty, cosmetics, skincare, personal care, fast-moving consumer goods (FMCG), or retail distribution will be an added advantage. Demonstrated experience in meeting sales targets, managing sales teams, and developing customer accounts. Experience preparing sales forecasts, budgets, and performance reports.

Required Skills and Competencies

The ideal candidate should demonstrate: Strong leadership, team management, and coaching skills. Excellent communication, presentation, negotiation, and interpersonal skills. Strong business development and customer relationship management abilities. Analytical skills, including sales forecasting, budgeting, and performance analysis. Good knowledge of sales channels, distribution networks, and market development. Commercial awareness and the ability to identify profitable growth opportunities. Proficiency in Microsoft Excel, Word, and PowerPoint, as well as sales reporting tools. High levels of integrity, professionalism, initiative, and accountability. Ability to work under pressure, meet deadlines, and achieve agreed targets. Willingness to travel within Uganda as required.

Key Performance Indicators (KPIs)

Performance will be assessed against agreed objectives in the following areas: Sales performance: Sales targets, growth and profitability. Market development: Customer acquisition, retention, territory coverage and distribution channels. Team management: Team performance, execution and improvement. Sales planning and execution: Forecasting, strategy implementation and continuous improvement. Business coordination: Collections, effective use of stock information and cross-functional coordination. Specific performance targets, assessment criteria and related terms will be confirmed before employment.

Working Relationships

The Sales Manager will work closely with: Designated Management Representative Marketing Department Finance and Accounts Department Procurement and Warehouse Teams Logistics and Distribution Teams Sales Representatives and Customer Service Representatives External customers, distributors, retailers and business partners

• Develop and implement sales strategies aligned with the company’s business objectives, ensure effective execution, evaluate results and drive continuous improvement.
• Set sales targets, monitor performance, ensure the achievement of monthly, quarterly and annual sales goals.
• Identify new markets, customers, distributors, retailers, wholesalers, salons, beauty outlets and other potential business partners.
• Develop strategies to increase product visibility, market penetration, customer acquisition and repeat purchases.
• Prepare sales forecasts, budgets and action plans, including recommendations on territory coverage and sales resources, for management approval.
• Recruit, train, supervise, motivate, evaluate sales representatives and other sales personnel.
• Set individual and team sales targets and regularly review performance against agreed objectives, ensuring effective execution through supervisors and sales teams.
• Conduct regular sales meetings, field visits, and performance reviews.
• Coach team members on product knowledge, sales techniques, negotiation and customer relationship management.
• Promote accountability, teamwork, discipline and a results-oriented sales culture.
• Build and maintain strong relationships with key customers, distributors, retailers and strategic business partners.
• Identify customer needs and ensure timely resolution of complaints and service issues.
• Develop customer retention strategies to encourage repeat business and long-term loyalty.
• Negotiate sales agreements, trade terms and commercial arrangements within approved company policies.
• Monitor customer satisfaction and recommend improvements to the customer experience.
• Monitor and analyze market trends, competitor activities, pricing and customer preferences, and develop appropriate responses to competitive challenges.
• Recommend suitable pricing strategies, promotions, discounts and sales campaigns.
• Work closely with the marketing team to coordinate product launches, promotional activities and brand awareness initiatives.
• Identify opportunities to introduce products to new customer segments and geographic markets.
• Ensure effective product presentation, merchandising and visibility at sales outlets.
• Prepare accurate weekly, monthly, quarterly and annual sales reports.
• Track sales volumes, revenue, gross margins, customer acquisition and sales team productivity.
• Use sales and market data to identify performance gaps, implement corrective actions and follow up on results to drive continuous improvement.
• Maintain accurate customer records, sales pipelines, forecasts and sales activity reports, and use market coverage information to support sales planning.
• Ensure compliance with company sales procedures, pricing policies and reporting requirements.
• Coordinate with procurement, warehouse and logistics teams to improve product availability, replenishment and delivery efficiency, and follow up on issues affecting sales performance.
• Use inventory and sales data to develop strategies that improve product turnover, support profitability and reduce slow-moving or excess stock.
• Support effective distribution and replenishment of products across sales channels.
• Monitor customer credit limits, outstanding balances and overdue payments in collaboration with the finance department.
• Ensure that sales activities contribute to healthy cash flow and sustainable profitability.
• Ensure adherence to company policies, procedures and applicable laws and regulations in Uganda.
• Maintain professional relationships with customers, suppliers, colleagues and other stakeholders.
• Protect company assets, confidential information and commercial interests.
• Perform any other relevant duties assigned by management.

• Strong leadership
• Team management
• Coaching skills
• Excellent communication
• Presentation skills
• Negotiation skills
• Interpersonal skills
• Strong business development abilities
• Customer relationship management abilities
• Analytical skills
• Sales forecasting
• Budgeting
• Performance analysis
• Good knowledge of sales channels
• Distribution networks
• Market development
• Commercial awareness
• Ability to identify profitable growth opportunities
• Proficiency in Microsoft Excel
• Proficiency in Microsoft Word
• Proficiency in Microsoft PowerPoint
• Sales reporting tools
• High levels of integrity
• Professionalism
• Initiative
• Accountability
• Ability to work under pressure
• Meet deadlines
• Achieve agreed targets
• Willingness to travel within Uganda

• A bachelor’s degree in Sales and Marketing, Business Administration, Business Management or a related field will be an added advantage.
• A professional qualification in sales, marketing or business management will be an added advantage.
• At least 3 to 5 years of relevant sales experience, preferably with experience in a supervisory or managerial role.
• Experience in beauty, cosmetics, skincare, personal care, fast-moving consumer goods (FMCG), or retail distribution will be an added advantage.
• Demonstrated experience in meeting sales targets, managing sales teams, and developing customer accounts.
• Experience preparing sales forecasts, budgets, and performance reports.