Sales and Marketing Manager job at Brac

BRAC Social Enterprises (BSBE) Uganda Limited is hiring a Sales & Marketing Manager to provide strategic and commercial leadership for BSBE’s seed business, driving market share expansion and revenue growth. The Sales & Marketing Manager acts as the bridge between market demand and operational planning, ensuring that production aligns with farmer needs.

Education Qualifications

Bachelor’s or Master’s degree in Agribusiness, Marketing, Business Administration, or a related field

Responsibilities

A. Sales and Revenue Growth

• Lead the development and execution of annual and seasonal sales plans to achieve agreed revenue and margin targets
• Drive sales performance across all channels, ensuring clear targets, performance tracking, and accountability at Territory Sales Officer (TSO) level
• Ensure disciplined pricing and margin management across channels, balancing competitiveness with financial sustainability
• Identify and unlock new market opportunities, particularly in underserved districts and farmer segments
• Strengthen dealer relationships while expanding alternative last-mile channels to grow overall market share
• Maintain high-level relationships with Key Accounts and Regional Distributors and conduct quarterly business reviews to align their purchase targets with BSBE’s growth goals

B. Distribution & Channel Development

• Design, pilot, and scale diversified distribution channels beyond traditional agro-dealers, including agent-based and direct-to-farmer models where commercially viable
• Lead structured pilots to test bundled input and advisory models, ensuring clear performance metrics and financial viability assessments
• Collaborate with BRAC NGO and microfinance entities to leverage shared networks, reduce customer acquisition costs, and expand last-mile reach
• Establish clear unit economics, contribution margins, and scalability criteria for emerging channels to inform scale-up decisions

C. Marketing & Farmer Engagement

• Develop and implement a comprehensive marketing and communication strategy aligned with revenue targets
• Strengthen farmer awareness, trust, and demand through demonstrations, field days, and targeted engagement
• Ensure BSBE branding is dominant at the “last mile”—managing shop branding, signage, and point-of-sale materials at agro-dealer shops
• Introduce structured customer satisfaction measurement and feedback systems to inform product and service improvements

D. Commercial Planning & Reporting

• Align sales forecasting with production planning to minimize stock-outs and excess inventory
• Ensure accurate and timely sales reporting, including product mix, regional performance, conversion rates, distributor health, and stock velocity
• Manage the end-to-end sales cycle in the Odoo ERP and ensure 100% data accuracy in order processing, invoicing, and inventory deduction
• Provide data-driven insights to the General Manager to inform pricing, product strategy, new variety introductions, and distribution decisions, including:
  • Active monitoring of the competitive landscape to identify market signals (e.g., competitor price shifts, gaps in the market, emerging diseases)
  • Analysis of farmer preferences to determine which seed varieties should be added or retired

E. Team Leadership & Culture

• Move beyond supervision to active coaching through regular “ride-alongs” with Territory Sales Officers (TSOs)
• Demonstrate sales techniques, objection handling, and relationship building in the field
• Set clear, ambitious individual targets for the sales team
• Foster a culture of accountability and healthy competition through incentive structures and performance scorecards
• Identify skills gaps within the sales team and organize training on product knowledge, negotiation skills, and digital tool usage

Safeguarding Responsibilities

• Ensure the safety of team members from harm, abuse, neglect, harassment, and exploitation
• Establish a safeguarding culture across all levels by implementing BRAC International’s Safeguarding Policy
• Promote and endorse safeguarding principles among team members
• Act as a key source of support, guidance, and expertise on safeguarding
• Ensure team members are trained, supported, and have access to safeguarding resources
• Follow safeguarding reporting procedures and encourage reporting of incidents

Required Skills / Capacity

• Ability to identify market trends/signals and translate them into actionable strategies
• Deep understanding of dealer economics (margins, stock turns, ROI)
• Strong leadership and interpersonal skills to manage a dispersed field team
• Proficiency in data analysis tools (Excel/Odoo) for forecasting and performance tracking
• Practical experience in organizing field activations and managing vendors
• Working knowledge of CRM/ERP systems (e.g., Odoo) with strong attention to detail

Experience Required

• Minimum 5 years of commercial experience in Agricultural Inputs, FMCG, or Seed Sector, with at least 2 years in a management or supervisory role
• Proven track record in Distribution Management, especially managing indirect channels (dealers/distributors)
• Experience in Brand Management, including planning and executing marketing campaigns (BTL/ATL)
• Demonstrated experience in People Management and building high-performing sales teams

• Lead the development and execution of annual and seasonal sales plans to achieve agreed revenue and margin targets
• Drive sales performance across all channels, ensuring clear targets, performance tracking, and accountability at Territory Sales Officer (TSO) level
• Ensure disciplined pricing and margin management across channels, balancing competitiveness with financial sustainability
• Identify and unlock new market opportunities, particularly in underserved districts and farmer segments
• Strengthen dealer relationships while expanding alternative last-mile channels to grow overall market share
• Maintain high-level relationships with Key Accounts and Regional Distributors and conduct quarterly business reviews to align their purchase targets with BSBE’s growth goals
• Design, pilot, and scale diversified distribution channels beyond traditional agro-dealers, including agent-based and direct-to-farmer models where commercially viable
• Lead structured pilots to test bundled input and advisory models, ensuring clear performance metrics and financial viability assessments
• Collaborate with BRAC NGO and microfinance entities to leverage shared networks, reduce customer acquisition costs, and expand last-mile reach
• Establish clear unit economics, contribution margins, and scalability criteria for emerging channels to inform scale-up decisions
• Develop and implement a comprehensive marketing and communication strategy aligned with revenue targets
• Strengthen farmer awareness, trust, and demand through demonstrations, field days, and targeted engagement
• Ensure BSBE branding is dominant at the “last mile”—managing shop branding, signage, and point-of-sale materials at agro-dealer shops
• Introduce structured customer satisfaction measurement and feedback systems to inform product and service improvements
• Align sales forecasting with production planning to minimize stock-outs and excess inventory
• Ensure accurate and timely sales reporting, including product mix, regional performance, conversion rates, distributor health, and stock velocity
• Manage the end-to-end sales cycle in the Odoo ERP and ensure 100% data accuracy in order processing, invoicing, and inventory deduction
• Provide data-driven insights to the General Manager to inform pricing, product strategy, new variety introductions, and distribution decisions, including: Active monitoring of the competitive landscape to identify market signals (e.g., competitor price shifts, gaps in the market, emerging diseases) and Analysis of farmer preferences to determine which seed varieties should be added or retired
• Move beyond supervision to active coaching through regular “ride-alongs” with Territory Sales Officers (TSOs)
• Demonstrate sales techniques, objection handling, and relationship building in the field
• Set clear, ambitious individual targets for the sales team
• Foster a culture of accountability and healthy competition through incentive structures and performance scorecards
• Identify skills gaps within the sales team and organize training on product knowledge, negotiation skills, and digital tool usage
• Ensure the safety of team members from harm, abuse, neglect, harassment, and exploitation
• Establish a safeguarding culture across all levels by implementing BRAC International’s Safeguarding Policy
• Promote and endorse safeguarding principles among team members
• Act as a key source of support, guidance, and expertise on safeguarding
• Ensure team members are trained, supported, and have access to safeguarding resources
• Follow safeguarding reporting procedures and encourage reporting of incidents

• Ability to identify market trends/signals and translate them into actionable strategies
• Deep understanding of dealer economics (margins, stock turns, ROI)
• Strong leadership and interpersonal skills to manage a dispersed field team
• Proficiency in data analysis tools (Excel/Odoo) for forecasting and performance tracking
• Practical experience in organizing field activations and managing vendors
• Working knowledge of CRM/ERP systems (e.g., Odoo) with strong attention to detail

• Bachelor’s or Master’s degree in Agribusiness, Marketing, Business Administration, or a related field