Key Responsibilities
Marketing and Content Management
- Develop and implement a content strategy that aligns with the company's marketing goals and objectives.
- Identify and utilize appropriate platforms to maximize content reach across various channels, including the company website, social media, and email newsletters.
- Oversee the production of high-quality content, such as blog posts, articles, case studies, and social media updates.
- Optimize content for search engines to improve visibility and drive organic traffic.
- Monitor and analyze content performance using tools like Google Analytics and Google Console, generating reports to guide future content improvements.
- Develop and document marketing strategies and plans that reflect Koola Herbals' long-term goals.
- Manage Koola Herbals’ brand and messaging across all channels.
- Prepare, plan, execute, and measure marketing campaigns, reporting on their effectiveness.
- Oversee all digital marketing efforts, respond to product questions, and suggest product purchases.
- Use data and analytics tools to track performance and guide decisions.
- Identify and develop strategic partnerships to enhance marketing efforts.
- Collaborate with team members to align marketing strategies with Koola Herbals’ goals.
Sales and Lead Generation
- Develop and refine sales strategies to align with marketing initiatives.
- Identify and segment target audiences.
- Craft customer journey emails to nurture leads.
- Act as a bridge between sales and production or media teams, helping prospects understand how Koola Herbals addresses their challenges.
- Coordinate demos and workshops.
- Tailor presentations for different audiences (e.g., influencers vs. retailers).
- Assist potential customers in evaluating Koola Herbals for their specific use cases.
Sales Operations and CRM
- Manage the sales pipeline and optimize workflows using tools like ClickUp.
- Ensure accurate tracking of leads and conversions.
- Collaborate with marketing to streamline the movement of customers from potential to actual.
- Implement automation and reporting to improve efficiency.
Customer Support
- Manage the Helpdesk to provide timely and effective support to clients, ensuring queries are resolved efficiently.
- Actively manage the FreshSales CRM to track and nurture leads, organize sales, and close deals effectively.
- Develop and distribute newsletters and marketing emails to engage existing clients and attract new ones.
- Contact influencers about the product and negotiate content creation and posting schedules to increase awareness.
- Leverage tools like ClickUp to monitor and prioritize tasks, ensuring alignment with company goals.
- Guide the media team operations in Kampala to support Koola Herbals' goals.
About You – Preferred Requirements
- A relevant bachelor's degree in Business Administration, Marketing, Sales, or a related field.
- Some experience in sales in an office or desk setting.
- Some experience in online marketing.
- Experience producing and implementing marketing plans that align with business growth strategies.
- Experience coordinating and delivering events that serve as both awareness-raising and lead generation.
- Experience managing digital platforms and using tools such as WordPress, MailChimp, Google AdWords, and others.
- Experience reporting on projects against agreed KPIs.
- Self-motivation and self-drive to create your own work schedule.
- Fluent in English; proficiency in Luganda or any other European language is a bonus.
- A willingness to learn on the job and flexibility to adapt as market circumstances shift.
*Note: Full training will be provided, so if you don’t meet all of these requirements, we still encourage you to get in touch – we’re looking for the right person, not the right paperwork!
How to Apply:
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