Outfield Head of Marketing job at ChapChap

Background

Chap Chap is a Ugandan fintech platform that gives micro, small, and medium-sized enterprises the digital tools to run and grow their businesses. Through our mobile app, merchants offer financial services, mobile money transfers, bank deposits, and bill payments while tracking daily sales and inventory and building a credit profile that unlocks access to unsecured loans.

We're a fast-moving company with no bureaucracy and a genuinely good culture. You'll see the impact of your work first-hand, on real businesses, often within days of shipping it.

To support business growth and strengthen the company’s market presence, we are seeking to recruit a dynamic, self-motivated, and results-oriented professional to fill the position of Outfield Head of Marketing.

This position reports directly to the Chief Operations Officer, and it will be based at Head Office.

Key responsibilities

• Execute field marketing strategies to drive customer acquisition and market penetration.
• Manage activations, roadshows, events, branch visits, and agent recruitment.
• Drive customer engagement and enhance brand visibility.
• Expand market reach and territory coverage.
• Lead and support field teams and agents.
• Monitor sales, acquisition, recruitment, and campaign performance.
• Manage field marketing resources and promotional materials.
• Collect market intelligence and customer feedback.

Requirements or Qualifications

• Bachelor’s degree in a business-related field
• Professional training in marketing research, strategic planning, product development, actuarial practice, product risk analysis, and stress testing, or any relevant field is an added advantage.
• Membership in professional marketing bodies such as UMS and CIM.
• 2-5 years of work experience in a similar role

• Execute field marketing strategies to drive customer acquisition and market penetration.
• Manage activations, roadshows, events, branch visits, and agent recruitment.
• Drive customer engagement and enhance brand visibility.
• Expand market reach and territory coverage.
• Lead and support field teams and agents.
• Monitor sales, acquisition, recruitment, and campaign performance.
• Manage field marketing resources and promotional materials.
• Collect market intelligence and customer feedback.

• Marketing research
• Strategic planning
• Product development
• Actuarial practice
• Product risk analysis
• Stress testing
• Field marketing
• Customer acquisition
• Market penetration
• Customer engagement
• Brand visibility
• Market reach expansion
• Team leadership
• Sales monitoring
• Campaign performance monitoring
• Market intelligence collection
• Customer feedback collection

• Bachelor’s degree in a business-related field
• Professional training in marketing research, strategic planning, product development, actuarial practice, product risk analysis, and stress testing, or any relevant field is an added advantage.
• Membership in professional marketing bodies such as UMS and CIM.