Media & Digital Manager job at Movit Products Limited

Background

Movit Products is hiring a Media & Digital Manager that strategizes and executes effective advertising campaigns to promote products or services, reaching the target audience through various media channels.

Key Duties and Responsibilities:

Strategic Planning of Digital & Media Strategy

Collaborate with marketing and advertising teams to develop media plans aligned with the company’s overall marketing strategy.

Select appropriate media channels (TV, radio, print, digital, social media) to maximize campaign effectiveness.

Stay updated on industry trends, consumer behavior, and competitor activities to inform digital & media strategies.

Scan the media & digital landscape to identify emerging opportunities and innovations.

Identify press opportunities based on evolving market and business issues.

Campaign Execution & Project Management

Oversee the implementation of media & dgital campaigns, including ad placement, scheduling, and creative asset delivery.

Monitor campaign progress and make real-time adjustments to optimize performance.

Work closely with the creative team to ensure messaging aligns with brand objectives.

Promote additional campaigns and initiatives to support new product launches.

Facilitate press conferences, media briefings, and public communications activities.

Media & Digital Buying

Negotiate with media vendors and agencies to secure optimal rates and placements.

Ensure all media buying activities remain within the approved budget.

Manage and track media budgets, ensuring efficient allocation of resources.

Prepare and present regular reports on budget utilization and cost efficiency.

Performance Analysis & Reporting

Analyze campaign performance using KPIs such as reach, engagement, and conversion rates.

Monitor all campaigns and provide data-driven insights for optimization.

Prepare detailed reports highlighting campaign effectiveness, successes, and improvement areas.

Use insights to continuously refine media strategies and execution approaches.

Quality Management

Ensure all digital and media campaigns comply with brand guidelines, quality standards, and regulatory requirements before launch.

Implement quality control checks across campaign planning, media buying, execution, and reporting to ensure accuracy and consistency.

Monitor key quality KPIs such as campaign accuracy, on-time delivery, data integrity, and error/rework rates.

Conduct post-campaign reviews to identify performance gaps, lessons learned, and opportunities for improvement.

Drive continuous improvement by standardizing processes, updating SOPs, and applying insights to enhance future campaign effectiveness.

Financial Management

Creating and managing budgets for various marketing campaigns and initiatives which involves estimating costs for media buying, creative production, talent fees, and other expenses associated with advertising activities.

Controlling costs is essential to ensure that advertising and media activities stay within budgetary constraints.

Analyzing the return on investment (ROI) of their campaigns to evaluate their effectiveness and justify future spending decisions.

Participating in negotiating contracts with various media vendors, including publishers, broadcasters, and digital platforms, to secure favorable terms and pricing for advertising placements.

Forecasting and long-term planning to anticipate future advertising needs and allocate resources accordingly.

Risk and Compliance

Ensuring all advertising campaigns and media & digital activities comply with relevant laws, regulations, and industry standards.

Conducting risk assessments of media & digital campaigns to identify potential legal, financial, and reputational risks through developing strategies to mitigate these risks while maximizing the effectiveness of campaigns.

Collaborating with legal and compliance teams, the manager will develop and implement advertising and media policies and procedures to ensure compliance with regulations and mitigate risks.

Monitoring advertising and media activities to detect any non-compliance or potential risks.

Staying informed about developments in advertising regulations, media trends, and industry best practices is crucial.

Qualifications, Skills and Experience:

Strategic Planning

Bachelor’s degree in Marketing, Communications or related field.

Post Graduate Diploma in Marketing. Master’s degree in business Administration is an added advantage. Marketing Professional certification desirable.

Related Minimum Experience:

4 to 6 years social media & digital experience, including scheduling and calendar management, copywriting, and publishing.

Competencies Required:

Behavioural

Must have the ability to analyze market trends, consumer behavior, and competitors’ strategies to develop effective advertising and media plans that align with the organization’s goals and objectives.

Leadership

Must be a focused and have an appreciation of the Core values of Team, Integrity, Innovation, Customer Focus, and Accountability (TIICA)

Knowledge.

Understanding media channels and platforms which includes staying abreast of emerging technologies, trends in traditional and digital media, audience demographics, and the effectiveness of different advertising mediums.

Leadership Skills

Creative Direction

Digital Marketing

Strategic Thinking

Communication Skills

Client Relationship Management

Problem-Solving Abilities

Adaptability and Resilience

• Collaborate with marketing and advertising teams to develop media plans aligned with the company’s overall marketing strategy.
• Select appropriate media channels (TV, radio, print, digital, social media) to maximize campaign effectiveness.
• Stay updated on industry trends, consumer behavior, and competitor activities to inform digital & media strategies.
• Scan the media & digital landscape to identify emerging opportunities and innovations.
• Identify press opportunities based on evolving market and business issues.
• Oversee the implementation of media & dgital campaigns, including ad placement, scheduling, and creative asset delivery.
• Monitor campaign progress and make real-time adjustments to optimize performance.
• Work closely with the creative team to ensure messaging aligns with brand objectives.
• Promote additional campaigns and initiatives to support new product launches.
• Facilitate press conferences, media briefings, and public communications activities.
• Negotiate with media vendors and agencies to secure optimal rates and placements.
• Ensure all media buying activities remain within the approved budget.
• Manage and track media budgets, ensuring efficient allocation of resources.
• Prepare and present regular reports on budget utilization and cost efficiency.
• Analyze campaign performance using KPIs such as reach, engagement, and conversion rates.
• Monitor all campaigns and provide data-driven insights for optimization.
• Prepare detailed reports highlighting campaign effectiveness, successes, and improvement areas.
• Use insights to continuously refine media strategies and execution approaches.
• Ensure all digital and media campaigns comply with brand guidelines, quality standards, and regulatory requirements before launch.
• Implement quality control checks across campaign planning, media buying, execution, and reporting to ensure accuracy and consistency.
• Monitor key quality KPIs such as campaign accuracy, on-time delivery, data integrity, and error/rework rates.
• Conduct post-campaign reviews to identify performance gaps, lessons learned, and opportunities for improvement.
• Drive continuous improvement by standardizing processes, updating SOPs, and applying insights to enhance future campaign effectiveness.
• Creating and managing budgets for various marketing campaigns and initiatives which involves estimating costs for media buying, creative production, talent fees, and other expenses associated with advertising activities.
• Controlling costs is essential to ensure that advertising and media activities stay within budgetary constraints.
• Analyzing the return on investment (ROI) of their campaigns to evaluate their effectiveness and justify future spending decisions.
• Participating in negotiating contracts with various media vendors, including publishers, broadcasters, and digital platforms, to secure favorable terms and pricing for advertising placements.
• Forecasting and long-term planning to anticipate future advertising needs and allocate resources accordingly.
• Ensuring all advertising campaigns and media & digital activities comply with relevant laws, regulations, and industry standards.
• Conducting risk assessments of media & digital campaigns to identify potential legal, financial, and reputational risks through developing strategies to mitigate these risks while maximizing the effectiveness of campaigns.
• Collaborating with legal and compliance teams, the manager will develop and implement advertising and media policies and procedures to ensure compliance with regulations and mitigate risks.
• Monitoring advertising and media activities to detect any non-compliance or potential risks.
• Staying informed about developments in advertising regulations, media trends, and industry best practices is crucial.

• Ability to analyze market trends, consumer behavior, and competitors’ strategies to develop effective advertising and media plans that align with the organization’s goals and objectives.
• Strong Leadership potential to effectively drive a business agenda.
• Understanding media channels and platforms which includes staying abreast of emerging technologies, trends in traditional and digital media, audience demographics, and the effectiveness of different advertising mediums.
• Creative Direction
• Digital Marketing
• Strategic Thinking
• Communication Skills
• Client Relationship Management
• Problem-Solving Abilities
• Adaptability and Resilience

• Bachelor’s degree in Marketing, Communications or related field.
• Post Graduate Diploma in Marketing.
• Master’s degree in business Administration is an added advantage.
• Marketing Professional certification desirable.