Marketing officer job at Pearl of Africa Cheese

Job summary:

Develop and implement marketing strategies to promote Pearl of Africa Cheese's products, increase brand awareness, and drive sales.

Key Responsibilities

• Market research: Conduct market research to understand consumer behavior, preferences, and trends in the dairy industry.
• Marketing strategy: Develop and implement comprehensive marketing strategies to achieve business objectives.
• Brand management: Manage and maintain the Pearl of Africa Cheese brand, including the development of brand guidelines and ensuring consistency across all marketing channels.
• Digital marketing: Develop and execute digital marketing campaigns, including social media, email marketing, and search engine optimization (SEO).
• Content creation: Create high-quality, engaging content, including blog posts, videos, and social media posts, to attract and retain customers.
• Event planning: Plan and execute events, such as product launches, trade shows, and promotional activities, to promote Pearl of Africa Cheese's products.
• Budget management: Manage the marketing budget, ensuring effective allocation of resources to achieve business objectives.
• Performance analysis: Monitor and analyze marketing performance, providing insights and recommendations to optimize marketing strategies.

Requirements and Qualifications

• Education: Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience: At least 2-3 years of experience in marketing, preferably in the food and beverage industry.
• Skills: Proficient in digital marketing tools, including social media, email marketing, and SEO. Excellent communication, creative, and analytical skills.
• Certifications: Google Analytics, HubSpot, or other relevant marketing certifications.

Nice to Have

• Industry knowledge: Experience in the dairy industry or a related field.
• Language skills: Proficiency in multiple languages, including local African languages.
• Creative skills: Graphic design, video production, or photography skills.

What We Offer

• Competitive salary: A competitive salary and benefits package.
• Opportunities for growth: Opportunities for professional growth and development within the company.
• Dynamic work environment: A dynamic and supportive work environment.

• Market research: Conduct market research to understand consumer behavior, preferences, and trends in the dairy industry.
• Marketing strategy: Develop and implement comprehensive marketing strategies to achieve business objectives.
• Brand management: Manage and maintain the Pearl of Africa Cheese brand, including the development of brand guidelines and ensuring consistency across all marketing channels.
• Digital marketing: Develop and execute digital marketing campaigns, including social media, email marketing, and search engine optimization (SEO).
• Content creation: Create high-quality, engaging content, including blog posts, videos, and social media posts, to attract and retain customers.
• Event planning: Plan and execute events, such as product launches, trade shows, and promotional activities, to promote Pearl of Africa Cheese's products.
• Budget management: Manage the marketing budget, ensuring effective allocation of resources to achieve business objectives.
• Performance analysis: Monitor and analyze marketing performance, providing insights and recommendations to optimize marketing strategies.

• Proficient in digital marketing tools, including social media, email marketing, and SEO
• Excellent communication skills
• Creative skills
• Analytical skills
• Graphic design, video production, or photography skills (nice to have)

• Bachelor's degree in Marketing, Business Administration, or a related field
• At least 2-3 years of experience in marketing, preferably in the food and beverage industry
• Google Analytics, HubSpot, or other relevant marketing certifications
• Experience in the dairy industry or a related field (nice to have)
• Proficiency in multiple languages, including local African languages (nice to have)