Marketing Officer job at Housing Finance Bank

Background

Housing Finance Bank is the leading provider of housing finance solutions with a vision to be the preferred consumer and business bank with a focus on housing finance. To attain its strategic objectives efficiently and effectively, Housing Finance Bank is seeking to hire a qualified, versatile, and self-driven individual for the position stated below.

Job Purpose:

• The purpose of this job is to support the smooth operation of the Marketing and Communications department and the attainment of its goals.
• The job holder shall assist with ongoing Marketing and Communications projects, activities and administration.
• Support social media marketing and creative agencies during the conceptualization, design and production of marketing messages and collateral.
• Identify opportunities to reach new market segments and expand market share through use of appropriate marketing channels and communications medium.
• Stay abreast of industry and corporate developments, events, and issues in support of the Bank’s corporate image and responsibilities by scanning all media and sharing real-time updates with the department.

Key Result Areas:

• Support with writing, editing, and distribution of content, including publications, press releases, website content, annual reports, speeches, and other marketing material that communicates the Bank’s activities, products and/or services.
• Creating and interpreting a variety of reports.
• Organizing market research especially the simple dipsticks to test messages, product understanding both physically and using digital tools.
• Support the team in the organization of all events.
• Execute the administrative duties of the department from time to time.
• Digitizing of all paperwork, contracts, minutes, reports etc
• Perform any other duties as may be assigned to you from time to time.

Financial Responsibility:

Responsible for cost optimization of all marketing tasks by ensuring value is attained

Person Specification

Education & Training:

• A bachelor’s degree in marketing, Business, or any related field.
• Professional Marketing qualifications like CIM
• Understanding of Brand Management, Corporate Communications and PR is an added advantage.

Skills & Experience:

• Must have good creative, verbal, and written communication skills with good organizational and administrative skills.
• Good knowledge of modern practices in marketing and communications.
• Ability to manage multiple projects at a time.

Business Behaviours:

• The ability to communicate clearly both verbally and in written form in a professional manner is essential.
• Ability to build sustainable working relationships across organizational, corporate, and cultural boundaries.
• Ability to demonstrate positive image and role model HFBs values
• Good presentation skills
• Creative and adaptable to change.
• Ability to conceptualize issues

• Support with writing, editing, and distribution of content, including publications, press releases, website content, annual reports, speeches, and other marketing material that communicates the Bank’s activities, products and/or services.
• Creating and interpreting a variety of reports.
• Organizing market research especially the simple dipsticks to test messages, product understanding both physically and using digital tools.
• Support the team in the organization of all events.
• Execute the administrative duties of the department from time to time.
• Digitizing of all paperwork, contracts, minutes, reports etc
• Perform any other duties as may be assigned to you from time to time.

• Must have good creative, verbal, and written communication skills with good organizational and administrative skills.
• Good knowledge of modern practices in marketing and communications.
• Ability to manage multiple projects at a time.
• The ability to communicate clearly both verbally and in written form in a professional manner is essential.
• Ability to build sustainable working relationships across organizational, corporate, and cultural boundaries.
• Ability to demonstrate positive image and role model HFBs values
• Good presentation skills
• Creative and adaptable to change.
• Ability to conceptualize issues

• A bachelor’s degree in marketing, Business, or any related field.
• Professional Marketing qualifications like CIM
• Understanding of Brand Management, Corporate Communications and PR is an added advantage.