Marketing Manager job at SafeBoda

Background information about the job or company:

SafeBoda is hiring a Marketing Manager that plays a pivotal role in driving the company’s marketing initiatives, ensuring effective coordination of various projects and teams. This role demands a proactive, innovative, and strategic thinker with strong leadership skills, a passion for marketing, and a proven track record of delivering successful 360 marketing campaigns. Reporting directly to the Country Director, you will be responsible for the following key deliverables

Responsibilities or duties:

• Lead Marketing Strategy; Develop and execute the marketing strategy for SafeBoda services (SafeBoda, SafeCar, Package Delivery) across Kampala and other cities.
• Build Brand Love: Foster brand love through compelling campaigns, innovative solutions, and engaging content that captivates. Collaborate with agencies to create ATL/BTL campaigns that resonate with our target audience.
• Events, Sponsorships, and Marketing Activities: Develop strategic plans for events, sponsorships, and marketing activities that align with SafeBoda’s brand objectives and coordinate with cross-functional teams to ensure seamless implementation and maximum impact.
• Brand Partnerships: Cultivate and manage brand partnerships to enhance marketing efforts and expand SafeBoda’s reach while collaborating with internal stakeholders to identify and capitalize on mutually beneficial opportunities.
• Field Sales Team Management: Recruit, train, lead, and inspire the field sales team to achieve targets and drive brand awareness in the local market. Provide guidance and support for continuous improvement in sales strategies.
• Market Research: Conduct market research to understand customer needs, competitor activities, and market trends. Use insights to inform marketing strategies.
• Offline Marketing Strategies: Develop and implement effective offline marketing strategies to complement our online presence and analyze market trends and consumer behavior to refine strategies for optimal results.
• Leadership: In alignment with the Country Director, establish goals and measurable outcomes for the marketing team, ensuring that they are executed promptly. Regularly follow up to monitor progress and tackle any challenges that may emerge.
• Analytics & Reporting: Develop relevant dashboards to analyse each marketing channel and initiative, and present detailed reports to relevant stakeholders with actionable insights.
• Procurement and Supplier Relationship Management: Manage relationships with suppliers, ensuring timely sourcing of marketing materials and services.
• Regulatory Compliance: Working with the Compliance Manager, maintain a strong working relationship with local authorities, such as KCCA and local councils, to ensure compliance with regulations and coordinate efforts to address and navigate regulatory requirements affecting marketing activities.
• Advertising and Branding: Oversee the above-the-line (ATL) advertising strategy, including billboard placements and branding across different partners, and ensure consistent and impactful visual messaging that aligns with SafeBoda’s brand identity.
• Budget Management: Develop, monitor, and manage the marketing budget, allocating resources effectively for maximum ROI with a keen eye on CAC.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 3 years experience in effectively leading a marketing team
• Proven experience in marketing roles, preferably in the ride-hailing, transportation industry or retail/FMCG.
• Certifications in digital marketing, social media marketing, or related areas is a plus
• Familiarity with tools such as Google Analytics, social media analytics, and CRM systems.
• Advertising/Marketing agency experience is a plus

Experience needed:

At least 3 years experience in effectively leading a marketing team

Other details:

• Competitive salary
• Health insurance
• Lunch at the SafeBoda Academy
• Transport credits on your SafeBoda wallet
• Paid annual leave
• A supportive team environment with mentorship from SafeBoda leadership
• Be a critical part of a team at the pinnacle of tech entrepreneurship in Africa

• Lead Marketing Strategy; Develop and execute the marketing strategy for SafeBoda services (SafeBoda, SafeCar, Package Delivery) across Kampala and other cities.
• Build Brand Love: Foster brand love through compelling campaigns, innovative solutions, and engaging content that captivates. Collaborate with agencies to create ATL/BTL campaigns that resonate with our target audience.
• Events, Sponsorships, and Marketing Activities: Develop strategic plans for events, sponsorships, and marketing activities that align with SafeBoda’s brand objectives and coordinate with cross-functional teams to ensure seamless implementation and maximum impact.
• Brand Partnerships: Cultivate and manage brand partnerships to enhance marketing efforts and expand SafeBoda’s reach while collaborating with internal stakeholders to identify and capitalize on mutually beneficial opportunities.
• Field Sales Team Management: Recruit, train, lead, and inspire the field sales team to achieve targets and drive brand awareness in the local market. Provide guidance and support for continuous improvement in sales strategies.
• Market Research: Conduct market research to understand customer needs, competitor activities, and market trends. Use insights to inform marketing strategies.
• Offline Marketing Strategies: Develop and implement effective offline marketing strategies to complement our online presence and analyze market trends and consumer behavior to refine strategies for optimal results.
• Leadership: In alignment with the Country Director, establish goals and measurable outcomes for the marketing team, ensuring that they are executed promptly. Regularly follow up to monitor progress and tackle any challenges that may emerge.
• Analytics & Reporting: Develop relevant dashboards to analyse each marketing channel and initiative, and present detailed reports to relevant stakeholders with actionable insights.
• Procurement and Supplier Relationship Management: Manage relationships with suppliers, ensuring timely sourcing of marketing materials and services.
• Regulatory Compliance: Working with the Compliance Manager, maintain a strong working relationship with local authorities, such as KCCA and local councils, to ensure compliance with regulations and coordinate efforts to address and navigate regulatory requirements affecting marketing activities.
• Advertising and Branding: Oversee the above-the-line (ATL) advertising strategy, including billboard placements and branding across different partners, and ensure consistent and impactful visual messaging that aligns with SafeBoda’s brand identity.
• Budget Management: Develop, monitor, and manage the marketing budget, allocating resources effectively for maximum ROI with a keen eye on CAC.

• Innovative Thinking: Innovative and creative thinking to develop unique marketing strategies that set the company apart from competitors.
• Campaign Management: Experience in planning and executing marketing campaigns and the ability to measure and analyze the effectiveness of campaigns.
• Local Market Understanding: Knowledge of the local market trends, cultural nuances, and customer behaviors in Uganda, and adaptability to tailor marketing strategies to the local context.
• Brand Management: Strong brand-building skills to create and maintain a positive brand image and the ability to develop and enforce brand guidelines.
• Digital Marketing Expertise: Proficiency in digital marketing strategies and channels and Knowledge of social media marketing, search engine optimization (SEO), and online advertising.
• Customer Acquisition and Retention: Ability to develop and execute strategies for acquiring new customers and experience in implementing customer retention programs and reducing churn
• Data Analysis: Analytical skills to interpret marketing data and make data-driven decisions and familiarity with tools for data analytics and reporting.

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 3 years experience in effectively leading a marketing team
• Proven experience in marketing roles, preferably in the ride-hailing, transportation industry or retail/FMCG.
• Certifications in digital marketing, social media marketing, or related areas is a plus
• Familiarity with tools such as Google Analytics, social media analytics, and CRM systems.
• Advertising/Marketing agency experience is a plus