Marketing Executive Consultant job at Agent Banking Company
Posted by: great-volunteer
Posted date: 2026-Sep-29
Location: Uganda, Kampala
Marketing Executive Consultant 2026-09-29T07:56:37+00:00 Agent Banking Company https://cdn.ugashare.com/jsjobsdata/data/employer/comp_3730/logo/Agent%20Banking%20Company%20of%20Uganda%20Limited%20(ABC).png https://agentbanking.co.ug/ FULL_TIME Uganda Kampala 00256 Uganda Finance Advertising & Marketing, Business Operations, Communications & Writing 2026-10-11T17:00:00+00:00 8 Background This role is for a Marketing Executive Consultant at Agent Banking Company (ABC) in Uganda. The consultant will act as a senior marketing and market-development partner, focusing on translating complex products into market visibility, strategic relationships, qualified opportunities, and business growth. The role emphasizes a strategic approach, moving beyond social media administration to drive commercial outcomes. Responsibilities Key responsibilities include developing and refining market positioning and messaging, creating commercially compelling propositions for ABC's products and services (mobile money, bank switch, agent banking, VAS, API-enabled services), developing product narratives and sales collateral, and identifying opportunities to package services. The role also involves developing and executing a social media strategy, building a digital market presence, creating high-quality content, and monitoring engagement. Additionally, the consultant will leverage market contacts to increase ABC's access to decision-makers, support business development, establish ABC as a thought leader, manage brand activation, develop and execute marketing campaigns, conduct market intelligence and competitive analysis, engage with stakeholders and media, and oversee content development and governance. Qualifications and Requirements Required competencies include strategic and commercial acumen, market and relationship building skills, exceptional communication and content development abilities, and strong digital marketing knowledge. Personal attributes such as being entrepreneurial, commercially driven, resourceful, and professional are essential. Candidates must possess a Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field, with at least 5 years of progressive experience in marketing, brand management, business development, or communications, preferably within financial services, fintech, telecommunications, payments, or technology. Demonstrable experience in B2B marketing, translating complex products into commercial propositions, and developing thought leadership is required. Existing relationships within Uganda's financial services ecosystem are a significant advantage. Expected Approach The consultant is expected to operate as a senior marketing and market-development partner, understanding products, packaging them, positioning them, promoting them, connecting with audiences, and ultimately converting market interest into business growth. The ultimate objective is to translate marketing activity into market visibility, strategic relationships, qualified opportunities, and business growth. - Develop and continuously refine the market positioning and messaging for ABC’s key products and services.
- Develop clear, commercially compelling propositions for ABC’s: Mobile money infrastructure and interoperability solutions; Bank switch and shared financial infrastructure proposition; Agent banking services; Value-added services and third-party solutions; Merchant, collections, payments and remittance-related solutions; and API-enabled and other technology-enabled financial services.
- Translate technical and operational capabilities into simple, customer-focused value propositions that clearly articulate the problem being solved, target customer, benefits and differentiators.
- Work with Management and Business Development to develop product narratives, sales decks, one-pagers, brochures, pitch materials, presentations and other commercial collateral.
- Identify opportunities to reposition existing products or package multiple ABC services into solutions that address specific market needs.
- Ensure that ABC’s marketing proposition remains aligned with its regulatory status, capabilities and approved commercial strategy.
- Develop and execute an executive-level, commercially focused social-media strategy for ABC, initially prioritising LinkedIn and other relevant platforms.
- Position ABC as a credible and knowledgeable voice on payments, interoperability, mobile money, agent banking, digital financial services and financial-sector infrastructure.
- Develop a content strategy that combines: Product education; Industry insights; Thought leadership; Customer and partner success stories; Market commentary; Product announcements; Executive visibility; Case studies; Events and ecosystem engagements; and Lead-generation campaigns.
- Personally drive or oversee the development of high-quality content, including posts, articles, short-form videos, interviews, infographics, product explainers and other digital assets.
- Build content around commercial outcomes and market conversations, rather than simply maintaining a posting schedule.
- Monitor engagement, audience growth, enquiries, leads and other relevant indicators and continuously refine the strategy based on performance.
- Identify opportunities to leverage Management and subject-matter experts as visible industry voices.
- Leverage established market contacts and professional networks to increase ABC’s access to relevant decision-makers and influencers across: Commercial banks; Microfinance institutions; SACCOs; Fintechs; Mobile network operators; Payment service providers; Development and ecosystem organisations; Large merchants and corporates; and Other relevant financial-services stakeholders.
- Identify and facilitate introductions to potential customers, strategic partners, influencers and ecosystem stakeholders where appropriate.
- Support ABC’s participation in strategic industry conversations, forums, conferences, roundtables and other market platforms.
- Identify opportunities for ABC executives to speak, participate or contribute to relevant industry events and media platforms.
- Develop and maintain a pipeline of marketing-led commercial opportunities and strategic introductions arising from campaigns, relationships and market engagement.
- Work with Business Development to convert market interest generated through marketing activities into qualified commercial opportunities.
- Establish ABC as a credible voice on issues affecting Uganda’s digital financial-services ecosystem.
- Identify relevant industry themes and develop thought-leadership opportunities around areas such as: Interoperability; Mobile money; Bank-led digital financial services; Agent banking; Financial inclusion; Payment infrastructure; Merchant payments; Digital collections; Remittances; Open APIs and ecosystem connectivity; and Shared financial infrastructure.
- Develop opinion pieces, LinkedIn articles, executive commentary, presentations, panel talking points and other thought-leadership materials.
- Identify opportunities for ABC and its executives to contribute to relevant industry publications, media discussions and sector forums.
- Monitor industry developments and advise Management on emerging narratives, opportunities and risks that may affect ABC’s market positioning.
- Lead the commercial activation of ABC’s brand and rebrand, ensuring that the new identity is translated into a strong and differentiated market presence.
- Develop and maintain clear brand messaging and positioning guidelines.
- Ensure consistency of brand identity, tone, visual presentation and messaging across digital, physical and stakeholder-facing channels.
- Develop and oversee the production of presentations, brochures, product sheets, event materials, social-media assets and other marketing collateral.
- Advise Management on how ABC’s brand should be positioned across different customer and stakeholder segments.
- Support major brand launches, announcements, campaigns and strategic stakeholder engagements.
- Develop targeted marketing campaigns around specific products, customer segments and commercial objectives.
- Design campaigns that move beyond awareness to generate engagement, enquiries, introductions, leads and business opportunities.
- Develop campaign concepts, target audiences, messaging, content, distribution channels and success measures.
- Coordinate internal teams, creative agencies, media partners and other external resources where required.
- Develop partner-led and co-branded campaigns with financial institutions, fintechs and other ecosystem participants.
- Evaluate campaign performance and recommend adjustments based on measurable results.
- Monitor competitor positioning, marketing activity, product launches, partnerships, pricing narratives and digital presence.
- Track developments among banks, mobile money operators, fintechs, payment companies and other relevant ecosystem players.
- Identify market gaps, emerging customer needs and opportunities for ABC.
- Provide Management with regular market intelligence and actionable recommendations.
- Maintain an organised repository of competitor intelligence, market insights, customer feedback and identified opportunities.
- Build and maintain productive relationships with relevant media, industry platforms, event organisers, marketing partners and ecosystem stakeholders.
- Identify appropriate media and speaking opportunities for ABC and its executives.
- Support interviews, press releases, media engagements, product launches and industry events.
- Coordinate ABC’s participation in selected conferences, forums, roundtables and networking events.
- Ensure events and engagements are used strategically to generate visibility, relationships and commercial opportunities rather than merely attendance.
- Track leads, introductions, opportunities and follow-up actions arising from marketing and industry engagements.
- Produce or oversee the production of high-quality: Social-media content; Product explainers; Customer stories; Case studies; Articles; Videos; Presentations; Brochures; Email campaigns; Press releases; and Other marketing and sales collateral.
- Ensure technical and product information is accurate and appropriately approved before publication.
- Obtain required approvals and consents before publishing information relating to customers, partners or third parties.
- Protect confidential, commercially sensitive and personal information in accordance with ABC policies and applicable laws and regulations.
- Strategic and Commercial Marketing Judgement
- Ability to understand complex products and identify commercial value
- Customer and Market Orientation
- Ability to connect marketing to business development and revenue objectives
- Understanding of B2B buying processes
- Well-established professional network
- Stakeholder management and relationship building
- Credibility engaging senior executives
- Understanding of Uganda’s financial-services ecosystem
- Exceptional written and verbal communication skills
- Storytelling and message development
- Ability to simplify complex concepts
- Presentation and executive communication skills
- Good visual and creative judgement
- Practical knowledge of social-media strategy and execution
- Ability to develop engaging digital content
- Understanding of digital analytics and campaign optimisation
- Ability to identify emerging digital trends
- Entrepreneurial and proactive
- Commercially driven and results-oriented
- Resourceful and able to work with limited supervision
- High level of professionalism, discretion and integrity
- Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, or a related field.
- At least 5+ years of progressive experience in marketing, brand management, business development, communications or a related commercial role, preferably within financial services, fintech, telecommunications, payments or technology.
- Demonstrable experience developing and executing marketing strategies for B2B products, financial services or technology solutions.
- Strong understanding of digital marketing, particularly LinkedIn and social-media-led B2B marketing.
- Demonstrable experience translating complex products or technical solutions into compelling commercial propositions.
- Existing and demonstrable relationships within Uganda’s banking, fintech, payments, telecommunications and/or financial-services ecosystem will be a significant advantage.
- Experience developing thought leadership, executive visibility and industry positioning.
- Experience working directly with senior executives and commercial teams.
- Strong understanding of the Ugandan financial-services and digital-payments landscape is highly desirable.
JOB-6abb6f3554334 Vacancy title:
Marketing Executive Consultant Jobs at:
Agent Banking Company Deadline of this Job:
Sunday, October 11 2026 Duty Station:
Uganda | Kampala Summary
Date Posted: Tuesday, September 29 2026, Base Salary: Not Disclosed JOB DETAILS:
Background This role is for a Marketing Executive Consultant at Agent Banking Company (ABC) in Uganda. The consultant will act as a senior marketing and market-development partner, focusing on translating complex products into market visibility, strategic relationships, qualified opportunities, and business growth. The role emphasizes a strategic approach, moving beyond social media administration to drive commercial outcomes. Responsibilities Key responsibilities include developing and refining market positioning and messaging, creating commercially compelling propositions for ABC's products and services (mobile money, bank switch, agent banking, VAS, API-enabled services), developing product narratives and sales collateral, and identifying opportunities to package services. The role also involves developing and executing a social media strategy, building a digital market presence, creating high-quality content, and monitoring engagement. Additionally, the consultant will leverage market contacts to increase ABC's access to decision-makers, support business development, establish ABC as a thought leader, manage brand activation, develop and execute marketing campaigns, conduct market intelligence and competitive analysis, engage with stakeholders and media, and oversee content development and governance. Qualifications and Requirements Required competencies include strategic and commercial acumen, market and relationship building skills, exceptional communication and content development abilities, and strong digital marketing knowledge. Personal attributes such as being entrepreneurial, commercially driven, resourceful, and professional are essential. Candidates must possess a Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field, with at least 5 years of progressive experience in marketing, brand management, business development, or communications, preferably within financial services, fintech, telecommunications, payments, or technology. Demonstrable experience in B2B marketing, translating complex products into commercial propositions, and developing thought leadership is required. Existing relationships within Uganda's financial services ecosystem are a significant advantage. Expected Approach The consultant is expected to operate as a senior marketing and market-development partner, understanding products, packaging them, positioning them, promoting them, connecting with audiences, and ultimately converting market interest into business growth. The ultimate objective is to translate marketing activity into market visibility, strategic relationships, qualified opportunities, and business growth. Work Hours: 8 Experience in Months: 12 Level of Education: bachelor degree Job application procedure
Interested in applying for this job? agentbanking.co.ug&form%5Bvalid-to%5D=Sunday,%20October%2011%202026">Click here to submit your application now.
Interested candidates should submit their resume and a cover letter outlining their qualifications and why they are the most suitable candidate for this role at ABC. Please send your application. Please include “Marketing Executive Consultant Application†in the mail subject line. The application deadline is 11th October 2026.
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