Head of Sales & Marketing job at Career Directions Limited (CDL)

Job Summary

We are seeking a dynamic and experienced Head of Sales & Marketing to lead the company’s overall sales and marketing strategy, operations, and performance. The successful candidate will oversee all sales channels, manage key distributors, and drive revenue growth across markets while maintaining strong brand visibility and customer satisfaction.

This is a senior management role requiring both strategic oversight and strong field engagement. The ideal candidate must be a hands-on leader—regularly visiting distributors, outlets, and hypermarkets to ensure effective channel performance and relationship management.

Key Duties & Responsibilities

1. Sales & Channel Management

• Lead, manage, and motivate the sales and marketing team to achieve company and brand targets.
• Oversee dealer and distributor sales operations, ensuring high performance and compliance with company policies.
• Expand the company’s brand presence by identifying and developing new dealers and regional distribution networks.
• Visit distributors, outlets, and hypermarkets regularly to strengthen relationships and monitor performance.

2. Financial & Performance Management

• Handle ordering of goods from manufacturers and principals.
• Conduct costing, pricing, and margin analysis to ensure profitability.
• Achieve sales and collection targets set by management and represented brands (e.g., LG and others).
• Monitor team performance, sales growth, and customer experience metrics.

3. Marketing Strategy & Execution

• Collaborate with the corporate marketing team to plan and execute B2B and B2C marketing activities.
• Develop and implement sales and marketing plans aligned with company objectives.
• Drive brand visibility, promotions, and market expansion initiatives.
  
  

4. Team Leadership & Development

• Lead, mentor, and evaluate the performance of the sales and marketing teams.
• Provide guidance on strategic planning, execution, and customer engagement.
• Foster a high-performance culture focused on achieving targets and delivering exceptional service.

Required Skills & Competencies

• Strong leadership and people management skills.
• Excellent communication, negotiation, and presentation abilities.
• Proficiency in Tally ERP, MS Excel, and MS PowerPoint (mandatory).
• Strategic thinking combined with a hands-on approach to field operations.
• Sound understanding of channel management, dealer networks, and distribution operations.

Requirements

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, or a related field (Master’s degree preferred).
• Minimum 5–10 years of experience in sales and marketing, with at least 3 years in a leadership role.
• Prior experience in the consumer electronics or appliances industry is an advantage.
• Proven record of achieving sales targets and managing dealer networks.
• Expatriates are encouraged to apply.

Key Attributes

• Strategic mindset with operational execution excellence.
• Strong analytical and problem-solving abilities.
• Energetic, field-oriented, and customer-focused.
• Results-driven with a passion for growth and innovation.

• Lead, manage, and motivate the sales and marketing team to achieve company and brand targets.
• Oversee dealer and distributor sales operations, ensuring high performance and compliance with company policies.
• Expand the company’s brand presence by identifying and developing new dealers and regional distribution networks.
• Visit distributors, outlets, and hypermarkets regularly to strengthen relationships and monitor performance.

• Strong leadership and people management skills.
• Excellent communication, negotiation, and presentation abilities.
• Proficiency in Tally ERP, MS Excel, and MS PowerPoint (mandatory).
• Strategic thinking combined with a hands-on approach to field operations.
• Sound understanding of channel management, dealer networks, and distribution operations.

• Bachelor’s degree in Business, Marketing, or a related field (Master’s degree preferred).
• Minimum 5–10 years of experience in sales and marketing, with at least 3 years in a leadership role.
• Prior experience in the consumer electronics or appliances industry is an advantage.
• Proven record of achieving sales targets and managing dealer networks.