Head Marketing, Brand & Communications job at Ecobank
Posted by: great-volunteer
Posted date: 2026-Jun-17
Location: Kampala
Head Marketing, Brand & Communications 2026-06-17T06:27:08+00:00 Ecobank https://cdn.ugashare.com/jsjobsdata/data/employer/comp_11951/logo/ECO.jpeg https://www.ecobank.com/ug/personal-banking/countries FULL_TIME Kampala Kampala 00256 Uganda Banking Management, Advertising & Marketing, Business Operations, Communications, Media, Writing 2026-06-23T17:00:00+00:00 8 Background information about the job or company (e.g., role context, company overview) Ecobank Uganda Limited Responsibilities or duties BUSINESS AND FINANCIAL PERFORMANCE - Develop and implement integrated marketing strategies aligned to revenue growth and profitability objectives.
- Translate business goals into actionable marketing and product plans.
- Drive product profitability, new product development, and market penetration.
- Manage and optimize marketing budgets to maximize return on investment (ROI).
- Monitor campaign effectiveness and report on performance and revenue contribution.
- Drive digital adoption, product uptake, and cross-selling initiatives.
Key Outcomes: - Revenue growth
- Improved return on investment
- Increased product uptake
CUSTOMER CENTRICITY - Develop and execute customer-driven marketing strategies.
- Ensure a consistent and compelling brand experience across all customer touchpoints.
- Leverage customer insights and feedback to improve products and services.
- Strengthen customer relationships and stakeholder engagement.
Key Outcomes: - Improved customer satisfaction
- Brand loyalty
CONTROLS AND PROCESSES - Ensure compliance with regulatory requirements and internal policies.
- Maintain strong brand governance and quality standards.
- Manage third-party vendors and agencies through effective SLAs and contracts.
- Track and report on marketing effectiveness and risks.
- Identify and mitigate reputational and operational risks.
Key Outcomes: - Strong control environment
- Zero compliance breaches
MUST-WIN BATTLES - Drive digital marketing transformation and innovation.
- Strengthen brand positioning and visibility in the market.
- Improve marketing ROI through data-driven insights.
- Enhance customer acquisition and retention.
- Support product growth and cross-selling initiatives.
Key Outcomes: - Increased digital adoption
- Strong market brand leadership
PEOPLE MANAGEMENT - Lead, coach, and develop a high-performing marketing team.
- Set clear performance objectives and conduct regular appraisals.
- Identify and address training and development needs.
- Promote a culture of collaboration, innovation, and accountability.
Key Outcome: - Engaged and high-performing team
Qualifications or requirements (e.g., education, skills) JOB PROFILE QUALIFICATIONS - Bachelorâs degree in marketing, Business Administration or related field.
- Postgraduate qualification/CIM is an added advantage
EXPERIENCE NEEDED EXPERIENCE - 8â10 yearsâ experience in marketing, preferably in banking or FMCG.
KEY COMPETENCIES - Strategic thinking and business acumen
- Leadership and people management
- Strong communication and stakeholder engagement
- Analytical and data-driven decision-making skills
Any other provided details (e.g., benefits, work environment, team info, or additional notes) Diversity, Equity & Inclusion Commitment Ecobank is committed to providing equal opportunities to all and fostering an inclusive and diverse workplace. To this end, we encourage applications from individuals regardless of their nationality, race, gender, age, social class, religion, beliefs, and disability while fully adhering to the local laws and regulations established. We ensure fair treatment and equal opportunity at every step of our recruitment process. - Develop and implement integrated marketing strategies aligned to revenue growth and profitability objectives.
- Translate business goals into actionable marketing and product plans.
- Drive product profitability, new product development, and market penetration.
- Manage and optimize marketing budgets to maximize return on investment (ROI).
- Monitor campaign effectiveness and report on performance and revenue contribution.
- Drive digital adoption, product uptake, and cross-selling initiatives.
- Develop and execute customer-driven marketing strategies.
- Ensure a consistent and compelling brand experience across all customer touchpoints.
- Leverage customer insights and feedback to improve products and services.
- Strengthen customer relationships and stakeholder engagement.
- Ensure compliance with regulatory requirements and internal policies.
- Maintain strong brand governance and quality standards.
- Manage third-party vendors and agencies through effective SLAs and contracts.
- Track and report on marketing effectiveness and risks.
- Identify and mitigate reputational and operational risks.
- Drive digital marketing transformation and innovation.
- Strengthen brand positioning and visibility in the market.
- Improve marketing ROI through data-driven insights.
- Enhance customer acquisition and retention.
- Support product growth and cross-selling initiatives.
- Lead, coach, and develop a high-performing marketing team.
- Set clear performance objectives and conduct regular appraisals.
- Identify and address training and development needs.
- Promote a culture of collaboration, innovation, and accountability.
- Strategic thinking and business acumen
- Leadership and people management
- Strong communication and stakeholder engagement
- Analytical and data-driven decision-making skills
- Bachelorâs degree in marketing, Business Administration or related field.
- Postgraduate qualification/CIM is an added advantage
JOB-6a323e3cf2858 Vacancy title: Head Marketing, Brand & Communications Jobs at: Ecobank Deadline of this Job: Tuesday, June 23 2026 Duty Station: Kampala | Kampala Summary Date Posted: Wednesday, June 17 2026, Base Salary: Not Disclosed JOB DETAILS:
Background information about the job or company (e.g., role context, company overview) Ecobank Uganda Limited Responsibilities or duties BUSINESS AND FINANCIAL PERFORMANCE - Develop and implement integrated marketing strategies aligned to revenue growth and profitability objectives.
- Translate business goals into actionable marketing and product plans.
- Drive product profitability, new product development, and market penetration.
- Manage and optimize marketing budgets to maximize return on investment (ROI).
- Monitor campaign effectiveness and report on performance and revenue contribution.
- Drive digital adoption, product uptake, and cross-selling initiatives.
Key Outcomes: - Revenue growth
- Improved return on investment
- Increased product uptake
CUSTOMER CENTRICITY - Develop and execute customer-driven marketing strategies.
- Ensure a consistent and compelling brand experience across all customer touchpoints.
- Leverage customer insights and feedback to improve products and services.
- Strengthen customer relationships and stakeholder engagement.
Key Outcomes: - Improved customer satisfaction
- Brand loyalty
CONTROLS AND PROCESSES - Ensure compliance with regulatory requirements and internal policies.
- Maintain strong brand governance and quality standards.
- Manage third-party vendors and agencies through effective SLAs and contracts.
- Track and report on marketing effectiveness and risks.
- Identify and mitigate reputational and operational risks.
Key Outcomes: - Strong control environment
- Zero compliance breaches
MUST-WIN BATTLES - Drive digital marketing transformation and innovation.
- Strengthen brand positioning and visibility in the market.
- Improve marketing ROI through data-driven insights.
- Enhance customer acquisition and retention.
- Support product growth and cross-selling initiatives.
Key Outcomes: - Increased digital adoption
- Strong market brand leadership
PEOPLE MANAGEMENT - Lead, coach, and develop a high-performing marketing team.
- Set clear performance objectives and conduct regular appraisals.
- Identify and address training and development needs.
- Promote a culture of collaboration, innovation, and accountability.
Key Outcome: - Engaged and high-performing team
Qualifications or requirements (e.g., education, skills) JOB PROFILE QUALIFICATIONS - Bachelorâs degree in marketing, Business Administration or related field.
- Postgraduate qualification/CIM is an added advantage
EXPERIENCE NEEDED EXPERIENCE - 8â10 yearsâ experience in marketing, preferably in banking or FMCG.
KEY COMPETENCIES - Strategic thinking and business acumen
- Leadership and people management
- Strong communication and stakeholder engagement
- Analytical and data-driven decision-making skills
Any other provided details (e.g., benefits, work environment, team info, or additional notes) Diversity, Equity & Inclusion Commitment Ecobank is committed to providing equal opportunities to all and fostering an inclusive and diverse workplace. To this end, we encourage applications from individuals regardless of their nationality, race, gender, age, social class, religion, beliefs, and disability while fully adhering to the local laws and regulations established. We ensure fair treatment and equal opportunity at every step of our recruitment process. Work Hours: 8 Experience in Months: 12 Level of Education: bachelor degree Job application procedure
Recruitment Integrity - Only shortlisted candidates will be contacted.
- Employment is conditional upon successful background checks and verification.
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