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Posted date: 2024-Apr-26
Location: kampala
Vacancy title:Head, Brand & Marketing
Jobs at:
Deadline of this Job:Thursday, May 02 2024
SummaryDate Posted: Thursday, April 25 2024, Base Salary: Not Disclosed
JOB DETAILS: Specific Roles and Responsibilities FINANCIAL • Develop, manage and control marketing budgets. • Ensure all branding, communication & overall marketing activities and campaigns are produced and executed within budget for returns on equity. PROCESS • Develop marketing strategies (including Main Stream and Digital Marketing), communicating with stakeholders (internal & external), gathering feedback from customers, and researching market trends and competitor activities for the best recommendations. • Translate Business strategy into actionable marketing plans for the market, drive business excellence. • Research and analyse market trends and competitors to inform business and brand activities. • Oversee marketing campaigns. • Track the effectiveness of marketing campaigns and reporting findings to the executive team. • Negotiate and liaise with third-party marketing agencies to ensure MROI • Manage the design and production of advertising/promotional materials, including but not limited to print, digital, out of home. • Identify marketing knowledge gaps for cross/upskilling and support in alignment/educating of the stakeholders. CUSTOMER • Meet and exceed customer expectation through timely response to requests. • Ensure quality branding activities through production of quality materials by agencies and strict compliance with SLAs. • Liaise with Bank’s internal and external customers including SBUs, agencies and vendors. • Review briefs from internal customers and develop meaningful briefs to the teams for execution. TEAM • Play a supporting role in team efforts aimed at improving the brand and business growth. • Imbibe and live the RACE IT values. • Coach and mentor the teams for their career strides while impacting business growth. Education Minimum of 2nd class lower in first degree (B.Sc, BA and/or Professional Qualifications is necessary) MCIM an added advantage Work Experience • 8-10 years’ experience in marketing field Skills • Attention to details • Ability to engage and manage diverse group of people • Creative mind • Problem solving skill Knowledge • Understanding of Brand Management, Marketing, Advertising and Promotions especially in digital marketing and media. • Functional knowledge of Banking Personalities and attributes • Reliability • Confidence • Strategic thinking • Thoroughness • Result oriented • Team Spirit Work Hours: 8 Experience in Months: 96 Level of Education: Bachelor Degree
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