Head – Strategic Business and Customer Relations job at Norvik Hospital

Background

Norvik Hospital is hiring a Head – Strategic Business and Customer Relations to plan, develop, and execute integrated marketing and business development strategies that enhance hospital brand visibility, drive patient volumes, grow revenue streams, strengthen referral networks, and expand strategic partnerships while ensuring ethical healthcare marketing practices.

Key Duties and Responsibilities:

Strategic Marketing Planning

• Develop and implement annual and quarterly marketing plans aligned with hospital growth objectives.
• Position the hospital as a preferred healthcare destination for clinical excellence and patient experience.
• Identify new service lines, centers of excellence, and market opportunities.
• Conduct market research, competitor analysis, and patient behavior studies.

Business Development & Revenue Growth

• Drive OPD/IPD growth, diagnostics, surgical volumes, and specialty services.
• Build and manage referral networks with Doctors, clinics, corporates, NGOs, and insurance companies.
• Identify and execute strategic partnerships, MOUs, and tie-ups.
• Develop medical tourism, international patient services, and corporate health programs (if applicable).

Physician Engagement & Internal Marketing

• Collaborate with consultants and clinical teams to promote specialties and procedures.
• Support Doctors in academic events, CMEs, conferences, and outreach programs.
• Ensure smooth coordination between marketing, medical, and operations teams.

Digital Marketing & Brand Management

• Oversee digital marketing strategies including:
  • Website & SEO
  • Social media platforms
  • Online reputation management
  • Lead generation campaigns
• Manage hospital branding, creatives, brochures, and patient education materials.
• Ensure consistent brand messaging across all channels.
• Website & SEO
• Social media platforms
• Online reputation management
• Lead generation campaigns

Community Outreach & CSR Activities

• Plan and execute:
  • Health camps
  • School & community awareness programs
  • Corporate wellness initiatives
• Build strong relationships with community leaders, government bodies, and local organizations.
• Promote preventive healthcare and public health initiatives.
• Health camps
• School & community awareness programs
• Corporate wellness initiatives

Corporate, Insurance & TPA Relations

• Develop and manage corporate empanelment and insurance partnerships.
• Coordinate with TPAs for smooth onboarding and volume growth.
• Support negotiations, pricing strategies, and service agreements.

Medical Tourism & International Patients

• Develop end-to-end medical tourism strategies.
• Coordinate with facilitators, embassies, travel agents, and overseas partners.
• Enhance patient journey experience for international patients.

Budgeting, Analytics & Reporting

• Prepare and manage marketing budgets with ROI tracking.
• Analyze patient acquisition cost, conversion rates, and campaign effectiveness.
• Present regular performance reports to leadership with actionable insights.

Team Leadership & Vendor Management

• Lead, mentor, and develop the marketing and business development team.
• Coordinate with advertising agencies, digital partners, printers, and media houses.
• Ensure timely execution and quality delivery of marketing initiatives.

Compliance & Ethical Marketing

• Ensure compliance with healthcare regulations, accreditation standards (NABH/JCI), and ethical marketing guidelines.
• Avoid misleading advertisements and ensure patient-centric communication.

Key Performance Indicators (KPIs)

• OPD/IPD and revenue growth
• Specialty-wise patient volumes
• Referral and corporate business growth
• Digital leads and conversion rates
• Brand visibility and patient engagement metrics
• Marketing ROI and cost optimization

Qualifications, Skills and Experience:

Education

• MBA / PGDM in Marketing, Healthcare Management, or Business Administration
• Bachelor’s degree in Life Sciences, Management, or related field

Experience

• 5–12+ years of experience in hospital marketing and business development
• Proven experience in multispecialty hospitals
• Exposure to emerging markets or international healthcare is an advantage

Skills & Competencies:

Technical Skills

• Hospital marketing strategies
• Business development & partnerships
• Digital marketing & analytics
• Market research & competitive analysis
• Budgeting & ROI analysis

Behavioral Competencies

• Strong communication and negotiation skills
• Strategic thinking with execution focus
• Relationship building and stakeholder management
• Leadership and team-building skills
• Result-oriented and data-driven mindset

Preferred Attributes

• Understanding of hospital operations and clinical workflows
• Experience working with consultants and senior clinicians
• Knowledge of accreditation standards (NABH/JCI)

• Develop and implement annual and quarterly marketing plans aligned with hospital growth objectives.
• Position the hospital as a preferred healthcare destination for clinical excellence and patient experience.
• Identify new service lines, centers of excellence, and market opportunities.
• Conduct market research, competitor analysis, and patient behavior studies.
• Drive OPD/IPD growth, diagnostics, surgical volumes, and specialty services.
• Build and manage referral networks with Doctors, clinics, corporates, NGOs, and insurance companies.
• Identify and execute strategic partnerships, MOUs, and tie-ups.
• Develop medical tourism, international patient services, and corporate health programs (if applicable).
• Collaborate with consultants and clinical teams to promote specialties and procedures.
• Support Doctors in academic events, CMEs, conferences, and outreach programs.
• Ensure smooth coordination between marketing, medical, and operations teams.
• Oversee digital marketing strategies including: Website & SEO, Social media platforms, Online reputation management, Lead generation campaigns.
• Manage hospital branding, creatives, brochures, and patient education materials.
• Ensure consistent brand messaging across all channels.
• Plan and execute: Health camps, School & community awareness programs, Corporate wellness initiatives.
• Build strong relationships with community leaders, government bodies, and local organizations.
• Promote preventive healthcare and public health initiatives.
• Develop and manage corporate empanelment and insurance partnerships.
• Coordinate with TPAs for smooth onboarding and volume growth.
• Support negotiations, pricing strategies, and service agreements.
• Develop end-to-end medical tourism strategies.
• Coordinate with facilitators, embassies, travel agents, and overseas partners.
• Enhance patient journey experience for international patients.
• Prepare and manage marketing budgets with ROI tracking.
• Analyze patient acquisition cost, conversion rates, and campaign effectiveness.
• Present regular performance reports to leadership with actionable insights.
• Lead, mentor, and develop the marketing and business development team.
• Coordinate with advertising agencies, digital partners, printers, and media houses.
• Ensure timely execution and quality delivery of marketing initiatives.
• Ensure compliance with healthcare regulations, accreditation standards (NABH/JCI), and ethical marketing guidelines.
• Avoid misleading advertisements and ensure patient-centric communication.

• Hospital marketing strategies
• Business development & partnerships
• Digital marketing & analytics
• Market research & competitive analysis
• Budgeting & ROI analysis
• Strong communication and negotiation skills
• Strategic thinking with execution focus
• Relationship building and stakeholder management
• Leadership and team-building skills
• Result-oriented and data-driven mindset

• MBA / PGDM in Marketing, Healthcare Management, or Business Administration
• Bachelor’s degree in Life Sciences, Management, or related field
• Proven experience in multispecialty hospitals
• Exposure to emerging markets or international healthcare is an advantage
• Understanding of hospital operations and clinical workflows
• Experience working with consultants and senior clinicians
• Knowledge of accreditation standards (NABH/JCI)