Job Identification
● Duty station- BUNAMWAYA-NGOBE ROAD OFF ENTEBBE ROAD
● Job type -Full-Time Job WITH COMMISSION BASED
● Reporting to:) HEAD MARKETING
Company background
ST.LOUIS & LYNN HOLDINGS DRIVING SCHOOL was established in 2022 with an aim to promote road safety, teach good driving habits, and ensure that students are adequately prepared to pass both written and road tests. Schools aim to reduce the likelihood of accidents by providing effective driver training. Its currently having branches in BULOBA, ENTEBBE, & BUNAMWAYA- Ngobe Road(Head Office)
Mission Statement: Our mission at [Example Driving School] is to provide high-quality driver education that equips individuals with the skills and confidence needed to become responsible, safe, and skilled drivers. We are committed to delivering personalized and comprehensive instruction in a supportive environment, ensuring every student is well-prepared for both the written and road tests.
Job Purpose
The job purpose for field marketers at a driving school is to actively promote the school’s services, attract new customers, and build strong relationships within the local community. This involves driving awareness of the school’s offerings, engaging with potential students, and executing in-person marketing strategies to generate leads and convert them into enrolled students. Field marketers aim to represent the brand positively, ensure high levels of customer satisfaction, and contribute to the growth and success of the driving school by increasing enrollments and fostering long-term relationships with clients.
Responsibilities
1. Lead Generation: Field marketers are responsible for generating new leads by identifying potential students and driving interest in the school’s offerings. This can involve networking with local communities, schools, colleges, and businesses to attract new clients.
2. Promoting Driving School Services: They actively promote the driving school’s services (e.g., driving lessons, refresher courses, defensive driving) in the local area. This can include flyer distribution, attending local events, and building partnerships with local businesses to cross-promote services.
3. Local Community Engagement: Engaging with local communities, schools, and colleges to build relationships and increase visibility. They may organize informational sessions or sponsor community events to raise awareness about the driving school.
4. Brand Promotion and Awareness: Ensuring that the driving school’s brand is prominently featured in marketing materials, such as banners, brochures, and posters. They might also represent the school at local events or fairs, discussing the benefits of the school's courses.
5. Customer Interaction: Field marketers engage with prospective and current students, answering their questions, addressing concerns, and providing information about class schedules, pricing, and different driving programs available. This helps build trust and establish a relationship with potential clients.
6. Referral Programs: Encouraging word-of-mouth marketing by promoting referral programs where existing students can bring in new clients in exchange for discounts or other incentives.
7. Conducting Local Market Research: Gathering insights on local competitors, customer needs, and pricing strategies in the area. This helps to fine-tune marketing strategies and make adjustments based on market demand.
8. Digital and Social Media Support: Although field marketers typically work in person, they may support digital marketing initiatives in their local area. For example, encouraging students to follow the school on social media or sharing information about upcoming online promotions or discounts.
9. Reporting and Feedback: Regularly reporting on the effectiveness of field marketing activities, such as lead generation, customer feedback, and promotional campaign success. This information is used to refine future marketing strategies.
10. Providing Information on Special Offers or Packages: Informing potential students about special pricing, packages, or financing options to encourage enrollment. This may also involve communicating seasonal promotions (e.g., discounted lessons during holidays). Overall, field marketers at a driving school are responsible for building the school’s presence withinthe community, driving enrollment, and ensuring that the school’s services are well-known and to local residents. Their goal is to create opportunities for face-to-face interactions with potential students and foster long-term customer relationships.
Candidate specification
Educational requirements-
- Should have completed O & A LEVEL with its certificate
- Adiploma in marketing is an added advantage
- should be able to speak English
Work experience.
Critical skills required.
For field marketers working at a driving school, the following skills are crucial to successfully promote the school and attract new students:
1. Excellent Communication Skills
- Verbal Communication: Ability to engage with potential clients, explain the driving school’s services, and answer any questions clearly.
- Listening Skills: Understanding customer needs and concerns to tailor offerings and approach accordingly.
- Persuasive Skills: Convincing potential students to enroll in driving courses, using compelling language and building trust.
2. Customer Relationship Management
- Building and maintaining strong relationships with potential clients and current students.
- Follow-up skills to ensure potential leads are nurtured and converted into customers.
- Handling objections and concerns with professionalism and empathy.
3. Sales and Negotiation
- Ability to sell the driving school’s services and packages, including offering promotions and discounts.
- Upselling additional services, like intensive driving courses, defensive driving programs, or refresher lessons.
- Closing deals and processing payments or sign-ups on-site or via phone.
4. Local Market Knowledge
- Knowledge of the local community and its demographics, helping to target the right audience.
- Understanding local competition and what differentiates your driving school from others in the area.
- Identifying partnerships with local businesses or organizations for joint promotions.
5. Event Promotion & Networking
- Organizing and promoting events like free driving demos, open houses, or road safety awareness campaigns.
- Attending local events or fairs to represent the driving school, hand out flyers, and speak to potential customers.
- Networking with local businesses, schools, and community centers to promote the school.
6. Digital Marketing Awareness
- While field marketing is mainly in-person, understanding basic digital marketing techniques like social media marketing, email campaigns, and online reviews to support the field efforts.
- Managing social media accounts or working with an online team to promote local events and promotions.
- Knowledge of using online platforms (e.g., Google My Business, Facebook Ads) to direct more traffic to the driving school.
7. Brand Awareness & Presentation
- Representing the driving school in a professional manner that builds trust and credibility.
- Consistently promoting the school’s brand in a way that resonates with potential students.
- Creating engaging promotional materials (brochures, posters, and flyers) that reflect the school’s mission and values.
8. Problem-Solving & Adaptability
- Quickly addressing any issues or challenges that arise in the field, whether related to customer concerns or logistical issues.
- Being adaptable to changing situations or locations, especially during outdoor promotions or events.
- Thinking on your feet to respond to competition or changing market dynamics.
9. Organizational Skills
- Managing appointments, events, and follow-ups efficiently.
- Coordinating with the driving school’s staff to ensure accurate information is provided to potential students.
- Keeping track of marketing materials and ensuring they are always available and updated.
10. Data Collection & Reporting
- Collecting feedback from potential customers and reporting back to the marketing or management team.
- Analyzing customer data to identify trends or preferences, adjusting marketing strategies accordingly.
- Documenting interactions and success metrics (e.g., how many leads converted into customers) for continuous improvement.
11. Time Management
- Prioritizing tasks and managing time efficiently, especially when juggling multiple tasks in the field.
- Ability to plan and execute daily or weekly schedules for outreach and client meetings.
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