Digital Marketing Manager job at Confidential Careers

Role Overview

We are seeking an experienced Digital Marketing Manager to join a growing international telecommunications business based in Kampala.The successful candidate will be responsible for developing and executing digital marketing strategies that drive customer acquisition, SIM/eSIM sales, digital revenue, engagement and retention across multiple international markets.This is a commercially focused digital marketing position rather than purely a brand or social media role. The Digital Marketing Manager will be expected to demonstrate a strong track record of using digital channels to generate measurable subscriber and revenue growth.Candidates should ideally have previous experience within an MNO, MVNO, mobile, eSIM or wider telecommunications business, together with experience managing campaigns across multiple countries or international markets.

Key Responsibilities

Digital Strategy & International Growth

• Develop and execute the digital marketing strategy across multiple international telecom markets.
• Translate commercial and subscriber-growth objectives into measurable digital acquisition plans.
• Adapt digital strategies to different countries, customer segments and competitive environments.
• Develop market-specific campaigns while maintaining a consistent international brand and commercial strategy.
• Support entry into new markets and the launch of new mobile products and services.

Digital Customer Acquisition

• Drive new customer acquisition across prepaid, postpaid, SIM-only and eSIM propositions.
• Own digital acquisition targets and deliver sustainable growth in online sales and activations.
• Manage the complete digital funnel from awareness and traffic generation through to purchase, activation and onboarding.
• Develop acquisition campaigns targeting different customer segments, including expatriates, international communities, travellers and value-conscious mobile customers.
• Work closely with Commercial, Sales and Product teams to maximise subscriber growth.

Performance Marketing

• Lead paid digital acquisition across platforms including: Google Ads, Meta, TikTok, YouTube, Display and programmatic, Affiliates, Influencers and digital partnerships.
• Manage significant digital marketing budgets and optimise spend against commercial performance.
• Continuously improve CAC, CPA, ROAS and conversion rates.
• Lead A/B testing across creative, propositions, pricing, landing pages and customer journeys.
• Develop retargeting and remarketing programmes to improve conversion.

E-commerce & Digital Sales

• Increase online SIM and eSIM sales through website, app and other digital channels.
• Work with Product and Technology teams to optimise digital customer journeys.
• Improve landing pages, checkout, digital KYC, payment and activation processes.
• Identify and remove friction throughout the digital purchase funnel.
• Drive improvements in website and app conversion rates.
• Support the development of instant eSIM purchase and activation journeys.

CRM & Customer Lifecycle

• Develop data-driven CRM and lifecycle marketing programmes.
• Manage campaigns across email, SMS, WhatsApp, push notifications and in-app channels.
• Develop personalised customer communications based on behaviour, value and usage.
• Support upsell and cross-sell campaigns across data, roaming, international calling and other telecom services.
• Develop retention, reactivation and win-back campaigns.
• Work with CVM teams to improve ARPU, customer lifetime value and retention.

Analytics & Performance

• Own digital marketing reporting and performance dashboards.
• Track customer journeys from advertising investment through to activation and revenue.
• Monitor KPIs including: New subscribers / SIM activations, Digital sales, CAC, CPA, ROAS, Conversion rate, Cost per lead, Revenue per acquired customer, ARPU, Customer lifetime value, Retention and churn.
• Use customer and campaign data to continuously improve performance.
• Present digital performance and recommendations to senior management.

International Market Management

• Manage digital campaigns across multiple countries and regions.
• Understand differences in customer behaviour, media consumption and digital acquisition costs between markets.
• Work with local country teams to ensure campaigns are commercially and culturally relevant.
• Benchmark performance across markets and transfer successful acquisition strategies between countries.
• Monitor international telecom competitors, pricing, promotions and digital propositions.

Candidate Profile

Essential Experience

• 5–8+ years' experience in Digital Marketing, Performance Marketing, Growth Marketing or Digital Customer Acquisition.
• Strong experience within telecommunications, mobile, MNO, MVNO or eSIM businesses highly preferred.
• International / multi-country marketing experience is essential.
• Demonstrable experience delivering high-volume B2C customer acquisition.
• Strong commercial understanding of digital marketing and its impact on subscriber and revenue growth.
• Experience managing substantial paid-media budgets.
• Strong understanding of performance marketing, attribution and digital conversion.
• Hands-on knowledge of Google Ads, Meta, TikTok, GA4 and other major digital platforms.
• Strong analytical and data-driven approach.
• Bachelor's degree in Marketing, Business, Digital Marketing or related discipline.

Highly Desirable

• Develop and execute the digital marketing strategy across multiple international telecom markets.
• Translate commercial and subscriber-growth objectives into measurable digital acquisition plans.
• Adapt digital strategies to different countries, customer segments and competitive environments.
• Develop market-specific campaigns while maintaining a consistent international brand and commercial strategy.
• Support entry into new markets and the launch of new mobile products and services.
• Drive new customer acquisition across prepaid, postpaid, SIM-only and eSIM propositions.
• Own digital acquisition targets and deliver sustainable growth in online sales and activations.
• Manage the complete digital funnel from awareness and traffic generation through to purchase, activation and onboarding.
• Develop acquisition campaigns targeting different customer segments, including expatriates, international communities, travellers and value-conscious mobile customers.
• Work closely with Commercial, Sales and Product teams to maximise subscriber growth.
• Lead paid digital acquisition across platforms including: Google Ads, Meta, TikTok, YouTube, Display and programmatic, Affiliates, Influencers and digital partnerships.
• Manage significant digital marketing budgets and optimise spend against commercial performance.
• Continuously improve CAC, CPA, ROAS and conversion rates.
• Lead A/B testing across creative, propositions, landing pages and customer journeys.
• Develop retargeting and remarketing programmes to improve conversion.
• Increase online SIM and eSIM sales through website, app and other digital channels.
• Work with Product and Technology teams to optimise digital customer journeys.
• Improve landing pages, checkout, digital KYC, payment and activation processes.
• Identify and remove friction throughout the digital purchase funnel.
• Drive improvements in website and app conversion rates.
• Support the development of instant eSIM purchase and activation journeys.
• Develop data-driven CRM and lifecycle marketing programmes.
• Manage campaigns across email, SMS, WhatsApp, push notifications and in-app channels.
• Develop personalised customer communications based on behaviour, value and usage.
• Support upsell and cross-sell campaigns across data, roaming, international calling and other telecom services.
• Develop retention, reactivation and win-back campaigns.
• Work with CVM teams to improve ARPU, customer lifetime value and retention.
• Own digital marketing reporting and performance dashboards.
• Track customer journeys from advertising investment through to activation and revenue.
• Monitor KPIs including: New subscribers / SIM activations, Digital sales, CAC, CPA, ROAS, Conversion rate, Cost per lead, Revenue per acquired customer, ARPU, Customer lifetime value, Retention and churn.
• Use customer and campaign data to continuously improve performance.
• Present digital performance and recommendations to senior management.
• Manage digital campaigns across multiple countries and regions.
• Understand differences in customer behaviour, media consumption and digital acquisition costs between markets.
• Work with local country teams to ensure campaigns are commercially and culturally relevant.
• Benchmark performance across markets and transfer successful acquisition strategies between countries.
• Monitor international telecom competitors, pricing, promotions and digital propositions.

• Digital Marketing
• Performance Marketing
• Growth Marketing
• Digital Customer Acquisition
• Google Ads
• Meta
• TikTok
• GA4
• Analytical skills
• Data-driven approach
• CRM
• Lifecycle Marketing
• E-commerce
• Performance Marketing
• Attribution
• Digital Conversion

• 5–8+ years' experience in Digital Marketing, Performance Marketing, Growth Marketing or Digital Customer Acquisition.
• Strong experience within telecommunications, mobile, MNO, MVNO or eSIM businesses highly preferred.
• International / multi-country marketing experience is essential.
• Demonstrable experience delivering high-volume B2C customer acquisition.
• Strong commercial understanding of digital marketing and its impact on subscriber and revenue growth.
• Experience managing substantial paid-media budgets.
• Strong understanding of performance marketing, attribution and digital conversion.
• Hands-on knowledge of Google Ads, Meta, TikTok, GA4 and other major digital platforms.
• Strong analytical and data-driven approach.
• Bachelor's degree in Marketing, Business, Digital Marketing or related discipline.