Digital Marketing Executive job at ParaPet

About Parapet Group

Parapet Group, is a leading integrated service provider committed to delivering exceptional facility management, corporate support, and operational solutions. We pride ourselves on professionalism, reliability, and continuous innovation. As we expand our market footprint, we are looking for a dynamic, creative, and results-driven Digital Marketing Executive to spearhead our online presence and digital transformation initiatives.

Position Summary

The Digital Marketing Executive will take full ownership of Parapet Cleaning Services Uganda Ltd’s digital ecosystem. This includes managing social media handles, administering the corporate website, planning and executing paid social advertising campaigns, handling SAGE-related digital workflows and data tasks, and creating high-impact visual collateral (posters, digital documents, and corporate presentations). The ideal candidate combines creative flair with sharp analytical skills to drive brand awareness, engagement, and B2B lead generation.

Key Responsibilities & Duties

• Social Media Management:
  • Plan, schedule, and curate engaging content across all active corporate channels (LinkedIn, Facebook, X/Twitter, Instagram, and TikTok).
  • Monitor online communities, respond to inquiries, and build active brand engagement.
• Website Administration & Optimization:
  • Manage and update website content, landing pages, and blog posts to ensure accurate corporate representation.
  • Monitor site traffic, user experience, and search engine optimization (SEO) performance.
• Paid Advertising & Performance Marketing:
  • Design, execute, and optimize targeted digital ad campaigns (Meta Ads Manager, LinkedIn Campaign Manager) aimed at prospective corporate clients and property managers.
  • Track key performance indicators (KPIs), manage advertising budgets, and generate performance reports.
• Creative Design & Content Creation:
  • Design professional digital assets, including social media posters, infographics, proposal templates, and marketing brochures.
  • Maintain strict brand consistency across all visual and written communications.
• SAGE & Digital Workflow Support:
  • Coordinate digital-related reporting, data synchronization, and support cross-functional operations involving enterprise software systems (such as SAGE administration).
• Cross-Functional Collaboration:
  • Collaborate with internal teams and leadership to support corporate social responsibility (CSR) campaigns, events, and internal communications.

Candidate Specifications & Requirements

Education: Diploma or Bachelor’s degree in Marketing, Information Technology, Graphic Design, Mass Communication, or a related field.

Experience: 2 to 4 years of proven professional experience managing digital platforms, executing paid ad campaigns, and performing graphic design within a corporate or agency environment.

Technical Competencies:

• Proficiency in graphic design software (Adobe Creative Suite: Photoshop, Illustrator, or advanced Canva).
• Strong working knowledge of Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
• Familiarity with content management systems (CMS) and enterprise database tools (such as SAGE).

Soft Skills:

• Exceptional copywriting, editing, and storytelling abilities.
• Strong organizational skills with the ability to juggle multiple creative projects under tight deadlines.
• A proactive, detail-oriented mindset with high professional integrity.

• Plan, schedule, and curate engaging content across all active corporate channels (LinkedIn, Facebook, X/Twitter, Instagram, and TikTok).
• Monitor online communities, respond to inquiries, and build active brand engagement.
• Manage and update website content, landing pages, and blog posts to ensure accurate corporate representation.
• Monitor site traffic, user experience, and search engine optimization (SEO) performance.
• Design, execute, and optimize targeted digital ad campaigns (Meta Ads Manager, LinkedIn Campaign Manager) aimed at prospective corporate clients and property managers.
• Track key performance indicators (KPIs), manage advertising budgets, and generate performance reports.
• Design professional digital assets, including social media posters, infographics, proposal templates, and marketing brochures.
• Maintain strict brand consistency across all visual and written communications.
• Coordinate digital-related reporting, data synchronization, and support cross-functional operations involving enterprise software systems (such as SAGE administration).
• Collaborate with internal teams and leadership to support corporate social responsibility (CSR) campaigns, events, and internal communications.

• Proficiency in graphic design software (Adobe Creative Suite: Photoshop, Illustrator, or advanced Canva).
• Strong working knowledge of Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
• Familiarity with content management systems (CMS) and enterprise database tools (such as SAGE).
• Exceptional copywriting, editing, and storytelling abilities.
• Strong organizational skills with the ability to juggle multiple creative projects under tight deadlines.
• A proactive, detail-oriented mindset with high professional integrity.

• Diploma or Bachelor’s degree in Marketing, Information Technology, Graphic Design, Mass Communication, or a related field.
• 2 to 4 years of proven professional experience managing digital platforms, executing paid ad campaigns, and performing graphic design within a corporate or agency environment.