Digital Audio Specialist & Development Manager job at Strategic Engagement Limited

Job Purpose

EARS Uganda is building East Africa’s first aggregated digital audio platform a single destination giving listeners access to 200+ radio station streams. This role sits at the frontier of a market that does not yet exist in Uganda. No advertiser has run a digital audio campaign here. No agency has a digital audio brief. The person in this role will be the first practitioner in the country to build, sell, and prove this channel. EARS seeks for a skilled Digital Audio Specialist & Development Manager to lead our audio content development, strategy, and team management. You'll oversee the production of high-quality audio content, manage a team of audio professionals, and drive business growth through innovative audio solutions.

• Lead the strategic setup, optimization, and continuous improvement of the EARS mobile and web streaming platform.
• Define and manage the digital audio product roadmap aligned to audience growth and advertiser readiness objectives.
• Oversee integration of streaming infrastructure, CMS, analytics tools, and advertising monetization systems.
• Manage technical onboarding of partner radio stations ensuring streams are correctly ingested, categorized, and displayed.
• Ensure platform scalability, data security, and seamless listener experience across devices.
• Build and maintain relationships with all partner radio stations contributing streams to the EARS platform.
• Manage station onboarding: technical feed setup, metadata accuracy, content categorization, and scheduling information.
• Ensure all station streams are correctly tagged by genre, language, region, and audience profile to enable meaningful audience segmentation for advertisers.
• Serve as the primary point of contact for station partners on technical and operational matters.
• Monitor the quality and stability of inbound streams from all partner stations.
• Establish minimum technical standards for stream ingestion (bitrate, format, latency) and communicate these to partner stations.
• Troubleshoot playback and delivery issues in collaboration with IT and platform providers.
• Ensure consistent listening quality across all supported devices and connection environments relevant to the Ugandan market.
• Supervise daily platform operations: uptime, performance monitoring, and listener engagement tracking.
• Build and maintain analytics dashboards that translate platform data into audience insights useful to advertisers.
• Integrate and manage digital advertising infrastructure: pre-roll, mid-roll, and programmatic audio ad placements.
• Develop audience segmentation models based on station genre, region, language, and listening behaviour Forming the foundation of EARS ’commercial inventory.
• Document platform performance metrics in formats suitable for advertiser proposals and investor reporting.
• Actively educate Ugandan advertisers, media agencies, and brand managers on digital audio as a channel including how streaming audiences behave, how inventory is structured, and how campaigns are measured.
• Develop the first campaign frameworks, media plans, and case study templates for digital audio in the Ugandan market.
• Collaborate with the EARS sales team to translate platform data and audience insights into compelling advertiser-facing proposals.
• Build relationships with media agencies and direct advertisers, positioning EARS as the entry point for digital audio in Uganda.
• Support Sales and Marketing by providing performance data, audience benchmarks, and campaign post-analysis.
• Ensure all station streaming agreements are documented and technically compliant.
• Maintain accurate records of platform policies, partner contracts, and distribution arrangements.
• Monitor copyright and licensing considerations relevant to aggregated streaming.
• Stay current on digital audio regulatory developments in Uganda and the broader East African market.
• Identify and develop new ways to package EARS ’aggregated inventory for advertisers including genre-based bundles, regional targeting packages, language-specific buys, and demographic audience products.
• Research monetization models used in comparable emerging digital audio markets to inform EARS ’commercial strategy.
• Identify which advertiser categories (FMCG, telco, financial services, etc.) represent the strongest early adoption opportunity and develop targeted pitch approaches for each and partnerships
• Contribute to EARS ’annual digital audio growth strategy and investor reporting on market development progress.
• Develop and implement digital audio strategies to drive business growth

• Digital audio management
• Digital audio production
• Self-motivation
• Ability to drive growth
• Strong understanding of digital audio platforms and formats
• Excellent communication skills
• Project management skills
• Experience with audio production software (e.g., Adobe Audition, Pro Tools)
• Knowledge of podcasting and audio streaming platforms
• Digital marketing skills

• Bachelor's degree in Audio Engineering, Digital Media, or related field
• 3+ years of experience in digital audio management, and production