Communications, Marketing and Brand Manager job at World-Wide Fund for Nature (WWF)

Background

WWF UGANDA COUNTRY OFFICE VACANCY ANNOUMCEMENT Position Title: Communications, Marketing and Brand Manager Reports to: Conservation Director Supervises: Communication Officer Location: Kampala Want to make a positive difference to the future of people and our one shared home, the Earth? Working at WWF could be your opportunity of a lifetime. All around the world, people are waking up to deepening crisis of nature loss. A growing realization that nature is our life-support system. And that nobody will be spared from the impacts of its loss. Here at WWF, we are helping tackle this enormous global challenge. Our people come from hugely diverse backgrounds and with a variety of expertise, ranging from HR and Finance to advocacy and conservation science. We welcome applications from anyone who believes they can help us create a better future for people and wildlife. What we do We are an independent conservation organization, striving to sustain the natural world for the benefit of people and wildlife. From individuals and communities to business and government, we are part of a growing coalition calling on world leaders to set nature on the path of recovery by 2030. Together, we seek to protect and restore natural habitats, stop the mass extinction of wildlife, and make the way we produce and consume sustainable. We are looking for a dynamic enthusiastic and highly qualifies person to fill the position of Communications, Marketing and Brand Manager

Job Summary

The Communications, Marketing and Brand Manager provides strategic leadership for WWF Uganda’s communications, brand, marketing and public engagement functions. The role is responsible for strengthening WWF Uganda’s reputation and visibility, ensuring consistent and compelling positioning across audiences and channels, leading integrated campaigns, overseeing digital and media engagement, and ensuring communications effectively support conservation, policy, partnership and resource mobilization objectives. The role also provides leadership and quality assurance to communications staff and ensures alignment with WWF Africa and global communications priorities.

Responsibilities

• Lead the development of annual communications priorities, audience strategies, key messages and performance indicators, ensuring alignment with WWF Uganda’s Country Strategy and WWF Africa and global communications priorities.
• Lead the preparation and implementation and monitoring of the annual work plans and budgets for the communication, marketing and brand initiatives in line with the WWF-UCO communication and the project objectives.
• Leads development and building of an engaging and compelling WWF brand in Uganda.
• Oversee WWF UCO’s digital presence, including website content, social media platforms, email marketing, and online advertising campaigns and monitor digital analytics and performance metrics to optimize engagement and ROI.
• Set strategic direction for WWF Uganda’s digital communications, including audience growth, channel performance, content planning, paid and organic engagement, and the use of analytics to improve communications effectiveness.
• Collaborate with communicators across the WWF network to enhance and develop comms planning processes and to achieve greater levels of engagement, participation and conversion from our core campaigns and initiatives.
• Coordinate with WWF Africa and global communications teams to adapt network-wide campaigns for the Uganda context and identify opportunities to elevate Uganda’s conservation priorities, expertise and stories across regional and global platforms.
• Direct, coordinate and manage the branding, marketing and media management of country programme communications initiatives and jointly funded projects using the latest technology through Communication officers.
• Provide strategic leadership, supervision and quality assurance to communications staff, including setting priorities, reviewing outputs, supporting professional development and ensuring high editorial and brand standards.
• Lead in developing and implementing strategic outreach programmes and campaigns within the country and key implementing areas.
• Support the preparation of talking points and speeches for the Country Director and programme teams.
• Lead in the development and implementation of creative, targeted and impactful communication, advocacy and engagement campaigns, activities and projects, which support the objectives of WWF Uganda conservation impact and communications strategy to influence attitude and behaviour change.
• Ensure all public-facing communications are accurate, audience-focused, aligned with WWF messaging and brand standards, and appropriate to the relevant communications channel.
• Lead the production and dissemination of the UCO Annual Report.
• Oversee editorial planning and quality assurance for WWF Uganda’s key communications products, including website content, newsletters, reports, stories, press materials and campaign content.
• Lead the development and dissemination of Information Education and Communications materials including print and electronic materials in liaison with the Conservation programme.
• Work in close partnership with the conservation program leads to develop and disseminate quarterly bulletins highlighting Landscape conservation activities and impact;
• Serve as a key spokesperson for WWF UCO and build relationships with journalists, influencers, and media outlets.
• Develop and distribute press releases, media kits, and other materials to generate media coverage and support advocacy efforts.
• Lead WWF UCO’s media engagement strategy, including proactive media positioning, media pitching, interview preparation, media monitoring and management of high-profile or sensitive media enquiries.
• Network with partners to ensure participation at partner-led public events to enhance WWF Uganda’s visibility in the country.
• Collaborate closely with Programme staff and partners to gather information, stories, and data on conservation efforts. Maintain regular communication with relevant stakeholders, including local communities, government agencies, and NGOs, to build and nurture relationships.
• Lead in developing and implementing Corporate Citizenship Programs and activities.
• Support the fundraising team in developing fundraising collaterals as part of the wider resource mobilization strategy.
• Serve as lead communication liaison for donor visits to the programme areas (Landscapes, etc.)
• Provide strategic communications support to donor and partner engagement, ensuring that conservation impact, programme achievements and WWF Uganda’s value proposition are communicated clearly and consistently.
• Lead the development, execution, and evaluation of integrated marketing campaigns (outreach programmes and campaigns) within the country and key implementing areas that promote WWF’s initiatives, drive supporter engagement, and achieve fundraising targets.
• Establish clear objectives, target audiences and measurable indicators for major campaigns, and use campaign performance data and audience insights to inform future planning.
• Lead the planning and organizing corporate events for the country office and its programmes.
• Collaborate with internal teams and external agencies to develop creative campaigns and materials that resonate with target audiences.
• Organize public coverage of WWF events, including press conferences, media interviews, conferences, and workshops, as needed.
• Ensure effective communication and media presence during key events.
• Ensure major events and campaigns are supported by integrated communications plans covering media, digital, stakeholder engagement, content production and post-event visibility.
• Working with People and Culture Manager and other CLT members guides the strategic development of the communication, marketing and branding capacity of the UCO and, through dotted line and matrix relationships, manages staff responsible for communications and marketing in project offices as required.
• Lead efforts to build communications capacity of WWF Staff and partners.
• Ensure adherence to brand guidelines in all communications and marketing materials produced by UCO and its partners.
• Establish and maintain editorial, messaging and quality-control standards for communications products produced across WWF Uganda.
• Embed and bring our brand to life for colleagues, building champions within the office to support external messaging and positioning;
• Supports the delivery of internal communications activities to support a range of projects, work areas and workgroups.
• Build the communications capacity of programme teams and other staff to identify strong stories, communicate technical information clearly and represent WWF Uganda effectively with external audiences.

Qualifications and Experience

• Minimum requirement of a Bachelor’s degree in Mass Communication (Public Relations/Media Communication) or other related field; Master’s degree is an added advantage.
• Strong understanding of digital content production and creative workflows, with the ability to commission, review and quality-assure visual, video and multimedia content. Familiarity with relevant design and editing tools is an advantage.
• Good knowledge of Microsoft Office, including Word, Excel and Powerpoint.
• Knowledge of website content management tools.
• At least 7 years’ professional experience in a leadership role within communications or marketing or brand management, with demonstrated success in managing teams;
• Demonstrated experience developing and implementing integrated communications strategies across media, digital, brand, public engagement and stakeholder communications;
• Demonstrated ability to define communications objectives and KPIs, interpret performance data and use insights to improve communications strategy and campaign effectiveness.
• Experience working on in Information, Communication and Educational programmes targeting environmental or sustainable development issues with an INGO would be an added advantage;
• Excellent written, oral and presentation skills;
• Fluency in English;
• Experience in developing and implementing marketing strategies which leverage the power of online media and audience engagement;
• Proven success in developing and executing innovative and highly leveraged marketing strategies, including direct senior level experience in branding and communications and ideally, fundraising or income generation;
• Knowledge and experience of the not-for-profit sector, preferably of environmental non-governmental organizations;
• Demonstrated leadership ability, including the ability to build a team of highly motivated and well qualified staff, and to foster the integration of diverse, multi-disciplinary actors into focused initiatives addressing clear targets;
• Strong strategic and analytical skills, including a talent for crystallizing key strategic options for discussion and decision;
• Excellent diplomatic and communication skills, including an ability to work and communicate effectively with a broad spectrum of individuals (individual donors, business leaders, public figures, WWF staff), within a broad range of cultural environments;
• A strong team player capable of integrating diverse activities within an evolving environment; must be comfortable with change and leading change within an organizational framework;
• Proven ability to manage, coach and develop communications professionals and coordinate communications delivery across multidisciplinary teams.
• Working Knowledge of French or any other languages that are widely used at an international level is a distinct advantage;
• Adherence to WWF’s values, which are: Courage, Integrity, Respect and Collaboration

• Lead the development of annual communications priorities, audience strategies, key messages and performance indicators, ensuring alignment with WWF Uganda’s Country Strategy and WWF Africa and global communications priorities.
• Lead the preparation and implementation and monitoring of the annual work plans and budgets for the communication, marketing and brand initiatives in line with the WWF-UCO communication and the project objectives.
• Leads development and building of an engaging and compelling WWF brand in Uganda.
• Oversee WWF UCO’s digital presence, including website content, social media platforms, email marketing, and online advertising campaigns and monitor digital analytics and performance metrics to optimize engagement and ROI.
• Set strategic direction for WWF Uganda’s digital communications, including audience growth, channel performance, content planning, paid and organic engagement, and the use of analytics to improve communications effectiveness.
• Collaborate with communicators across the WWF network to enhance and develop comms planning processes and to achieve greater levels of engagement, participation and conversion from our core campaigns and initiatives.
• Coordinate with WWF Africa and global communications teams to adapt network-wide campaigns for the Uganda context and identify opportunities to elevate Uganda’s conservation priorities, expertise and stories across regional and global platforms.
• Direct, coordinate and manage the branding, marketing and media management of country programme communications initiatives and jointly funded projects using the latest technology through Communication officers.
• Provide strategic leadership, supervision and quality assurance to communications staff, including setting priorities, reviewing outputs, supporting professional development and ensuring high editorial and brand standards.
• Lead in developing and implementing strategic outreach programmes and campaigns within the country and key implementing areas.
• Support the preparation of talking points and speeches for the Country Director and programme teams.
• Lead in the development and implementation of creative, targeted and impactful communication, advocacy and engagement campaigns, activities and projects, which support the objectives of WWF Uganda conservation impact and communications strategy to influence attitude and behaviour change.
• Ensure all public-facing communications are accurate, audience-focused, aligned with WWF messaging and brand standards, and appropriate to the relevant communications channel.
• Lead the production and dissemination of the UCO Annual Report.
• Oversee editorial planning and quality assurance for WWF Uganda’s key communications products, including website content, newsletters, reports, stories, press materials and campaign content.
• Lead the development and dissemination of Information Education and Communications materials including print and electronic materials in liaison with the Conservation programme.
• Work in close partnership with the conservation program leads to develop and disseminate quarterly bulletins highlighting Landscape conservation activities and impact;
• Serve as a key spokesperson for WWF UCO and build relationships with journalists, influencers, and media outlets.
• Develop and distribute press releases, media kits, and other materials to generate media coverage and support advocacy efforts.
• Lead WWF UCO’s media engagement strategy, including proactive media positioning, media pitching, interview preparation, media monitoring and management of high-profile or sensitive media enquiries.
• Network with partners to ensure participation at partner-led public events to enhance WWF Uganda’s visibility in the country.
• Collaborate closely with Programme staff and partners to gather information, stories, and data on conservation efforts. Maintain regular communication with relevant stakeholders, including local communities, government agencies, and NGOs, to build and nurture relationships.
• Lead in developing and implementing Corporate Citizenship Programs and activities.
• Support the fundraising team in developing fundraising collaterals as part of the wider resource mobilization strategy.
• Serve as lead communication liaison for donor visits to the programme areas (Landscapes, etc.)
• Provide strategic communications support to donor and partner engagement, ensuring that conservation impact, programme achievements and WWF Uganda’s value proposition are communicated clearly and consistently.
• Lead the development, execution, and evaluation of integrated marketing campaigns (outreach programmes and campaigns) within the country and key implementing areas that promote WWF’s initiatives, drive supporter engagement, and achieve fundraising targets.
• Establish clear objectives, target audiences and measurable indicators for major campaigns, and use campaign performance data and audience insights to inform future planning.
• Lead the planning and organizing corporate events for the country office and its programmes.
• Collaborate with internal teams and external agencies to develop creative campaigns and materials that resonate with target audiences.
• Organize public coverage of WWF events, including press conferences, media interviews, conferences, and workshops, as needed.
• Ensure effective communication and media presence during key events.
• Ensure major events and campaigns are supported by integrated communications plans covering media, digital, stakeholder engagement, content production and post-event visibility.
• Working with People and Culture Manager and other CLT members guides the strategic development of the communication, marketing and branding capacity of the UCO and, through dotted line and matrix relationships, manages staff responsible for communications and marketing in project offices as required.
• Lead efforts to build communications capacity of WWF Staff and partners.
• Ensure adherence to brand guidelines in all communications and marketing materials produced by UCO and its partners.
• Establish and maintain editorial, messaging and quality-control standards for communications products produced across WWF Uganda.
• Embed and bring our brand to life for colleagues, building champions within the office to support external messaging and positioning;
• Supports the delivery of internal communications activities to support a range of projects, work areas and workgroups.
• Build the communications capacity of programme teams and other staff to identify strong stories, communicate technical information clearly and represent WWF Uganda effectively with external audiences.

• Digital content production
• Creative workflows
• Commissioning visual, video and multimedia content
• Reviewing visual, video and multimedia content
• Quality-assuring visual, video and multimedia content
• Familiarity with design and editing tools
• Microsoft Office (Word, Excel, Powerpoint)
• Website content management tools
• Developing and implementing integrated communications strategies
• Defining communications objectives and KPIs
• Interpreting performance data
• Using insights to improve communications strategy and campaign effectiveness
• Developing and implementing marketing strategies leveraging online media and audience engagement
• Developing and executing innovative and highly leveraged marketing strategies
• Branding
• Communications
• Fundraising or income generation
• Leadership
• Building a team
• Fostering integration of diverse, multi-disciplinary actors
• Strategic and analytical skills
• Diplomatic and communication skills
• Working and communicating effectively with a broad spectrum of individuals
• Team player
• Managing, coaching and developing communications professionals
• Coordinating communications delivery across multidisciplinary teams

• Bachelor’s degree in Mass Communication (Public Relations/Media Communication) or other related field
• Master’s degree is an added advantage
• Strong understanding of digital content production and creative workflows, with the ability to commission, review and quality-assure visual, video and multimedia content.
• Familiarity with relevant design and editing tools is an advantage.
• Good knowledge of Microsoft Office, including Word, Excel and Powerpoint.
• Knowledge of website content management tools.
• At least 7 years’ professional experience in a leadership role within communications or marketing or brand management, with demonstrated success in managing teams;
• Demonstrated experience developing and implementing integrated communications strategies across media, digital, brand, public engagement and stakeholder communications;
• Demonstrated ability to define communications objectives and KPIs, interpret performance data and use insights to improve communications strategy and campaign effectiveness.
• Experience working on in Information, Communication and Educational programmes targeting environmental or sustainable development issues with an INGO would be an added advantage;
• Excellent written, oral and presentation skills;
• Fluency in English;
• Experience in developing and implementing marketing strategies which leverage the power of online media and audience engagement;
• Proven success in developing and executing innovative and highly leveraged marketing strategies, including direct senior level experience in branding and communications and ideally, fundraising or income generation;
• Knowledge and experience of the not-for-profit sector, preferably of environmental non-governmental organizations;
• Demonstrated leadership ability, including the ability to build a team of highly motivated and well qualified staff, and to foster the integration of diverse, multi-disciplinary actors into focused initiatives addressing clear targets;
• Strong strategic and analytical skills, including a talent for crystallizing key strategic options for discussion and decision;
• Excellent diplomatic and communication skills, including an ability to work and communicate effectively with a broad spectrum of individuals (individual donors, business leaders, public figures, WWF staff), within a broad range of cultural environments;
• A strong team player capable of integrating diverse activities within an evolving environment; must be comfortable with change and leading change within an organizational framework;
• Proven ability to manage, coach and develop communications professionals and coordinate communications delivery across multidisciplinary teams.
• Working Knowledge of French or any other languages that are widely used at an international level is a distinct advantage;
• Adherence to WWF’s values, which are: Courage, Integrity, Respect and Collaboration