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Brand Officer job at Yalelo
Posted by: great-volunteer
Posted date: 2026-May-20
Location: Kampala
Brand Officer 2026-05-19T15:38:07+00:00 Yalelo https://cdn.ugashare.com/jsjobsdata/data/employer/comp_2760/logo/yalelo.png https://yalelo.ug/ FULL_TIME Kampala Kampala 00256 Uganda Professional Services Advertising & Marketing, Sales & Retail, Business Operations 2026-05-26T17:00:00+00:00 8 Job Description The Brand Officer is responsible for developing, maintaining, and enhancing Yalelo’s brand image to ensure it remains consistent, relevant, and competitive in the market. The role focuses on translating business objectives into effective brand strategies, overseeing marketing campaigns, and ensuring all customer touchpoints reflect the brand’s identity and values. Key Responsibilities Brand Strategy & Positioning - Define and implement the brand’s positioning in the market
- Ensure all activities align with the brand’s identity, tone, and values
- Translate business goals into brand strategies
Campaign Development & Oversight - Lead marketing campaigns (ATL, BTL, digital)
- Work with internal teams and agencies to execute campaigns
- Ensure messaging is consistent across all platforms
Brand Consistency & Governance - Maintain brand guidelines (visuals, tone of voice, messaging)
- Review and approve marketing materials
- Ensure all departments represent the brand correctly
Market & Consumer Insights - Analyze customer behavior, trends, and competitor activity
- Use insights to refine brand messaging and campaigns
- Conduct surveys, field visits, and research
Collaboration Across Teams - Work closely with sales, product, and operations teams
- Align brand messaging with sales objectives
- Support internal teams with brand-related needs
Performance Tracking - Monitor brand health (awareness, perception, loyalty)
- Track campaign performance and ROI
- Adjust strategies based on data and insights
Academic Qualifications Bachelor’s degree in marketing, Business, Communications or related field. Experience 2-3 years’ marketing experience with a bias in brand management - Define and implement the brand’s positioning in the market
- Ensure all activities align with the brand’s identity, tone, and values
- Translate business goals into brand strategies
- Lead marketing campaigns (ATL, BTL, digital)
- Work with internal teams and agencies to execute campaigns
- Ensure messaging is consistent across all platforms
- Maintain brand guidelines (visuals, tone of voice, messaging)
- Review and approve marketing materials
- Ensure all departments represent the brand correctly
- Analyze customer behavior, trends, and competitor activity
- Use insights to refine brand messaging and campaigns
- Conduct surveys, field visits, and research
- Work closely with sales, product, and operations teams
- Align brand messaging with sales objectives
- Support internal teams with brand-related needs
- Monitor brand health (awareness, perception, loyalty)
- Track campaign performance and ROI
- Adjust strategies based on data and insights
- Bachelor’s degree in marketing, Business, Communications or related field.
JOB-6a0c83dff1954 Vacancy title:
Brand Officer Jobs at:
Yalelo Deadline of this Job:
Tuesday, May 26 2026 Duty Station:
Kampala | Kampala Summary
Date Posted: Tuesday, May 19 2026, Base Salary: Not Disclosed JOB DETAILS:
Job Description The Brand Officer is responsible for developing, maintaining, and enhancing Yalelo’s brand image to ensure it remains consistent, relevant, and competitive in the market. The role focuses on translating business objectives into effective brand strategies, overseeing marketing campaigns, and ensuring all customer touchpoints reflect the brand’s identity and values. Key Responsibilities Brand Strategy & Positioning - Define and implement the brand’s positioning in the market
- Ensure all activities align with the brand’s identity, tone, and values
- Translate business goals into brand strategies
Campaign Development & Oversight - Lead marketing campaigns (ATL, BTL, digital)
- Work with internal teams and agencies to execute campaigns
- Ensure messaging is consistent across all platforms
Brand Consistency & Governance - Maintain brand guidelines (visuals, tone of voice, messaging)
- Review and approve marketing materials
- Ensure all departments represent the brand correctly
Market & Consumer Insights - Analyze customer behavior, trends, and competitor activity
- Use insights to refine brand messaging and campaigns
- Conduct surveys, field visits, and research
Collaboration Across Teams - Work closely with sales, product, and operations teams
- Align brand messaging with sales objectives
- Support internal teams with brand-related needs
Performance Tracking - Monitor brand health (awareness, perception, loyalty)
- Track campaign performance and ROI
- Adjust strategies based on data and insights
Academic Qualifications Bachelor’s degree in marketing, Business, Communications or related field. Experience 2-3 years’ marketing experience with a bias in brand management Work Hours: 8 Experience in Months: 12 Level of Education: bachelor degree Job application procedure
Interested in applying for this job? yalelo.ug&form%5Bvalid-to%5D=Tuesday,%20May%2026%202026">Click here to submit your application now.
Please send the application, CV & academic documents as one pdf document, clearly specifying the job position in the subject line. “Recruitment will be on rolling basis†Yalelo Uganda, is an equal opportunity employer and committed to promoting gender diversity in our workforce. Qualified Females are strongly encouraged to apply. Yalelo Uganda doesn’t solicit any monies at any stage of the recruitment process.
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