Brand Manager (Snacks & Beverages) job at Dalilang Foods & Beverages

Dalilang Foods & Beverages is a Ugandan FMCG manufacturer producing packaged snacks, including potato crisps, gonja chips, coated peanuts and peanut butter, alongside spring water, fruit nectars and energy drinks.

Deliver end to end brand management for snacks and beverages by planning campaigns, overseeing packaging designs, organizing market activations, and analyzing market share.

Provide departmental leadership and operational control to ensure commercial targets are met without compromising product integrity, quality, or safety.

Drive continuous improvement, brand performance, and resource efficiency across all marketing and activation initiatives.

Key Duties & Responsibilities

• Plan, sequence, and execute comprehensive brand campaigns, product launches, and market activations aligned with commercial targets.
• Oversee product packaging designs and promotional materials while strictly maintaining approved brand, quality, and regulatory standards.
• Analyze brand market share, campaign performance, and consumer feedback to identify growth opportunities and resolve service or quality deviations.
• Lead and supervise marketing staff by allocating tasks, monitoring performance, conducting handovers, and maintaining operational discipline without compromising safety.
• Collaborate cross functionally with supplying, verifying, and receiving departments to ensure timely operational coordination and project execution.
• Maintain complete, legible, traceable, and accurate records, including campaign performance trackers, logs, and formal approval documents.
• Control departmental expenditure and use marketing materials, packaging, and company resources responsibly to prevent waste and budget variances.
• Enforce occupational safety, food hygiene, environmental, and risk control procedures across all marketing and market activation activities.

Skills

• Brand strategy and product launch execution
• Digital marketing and multi channel campaign management
• Market research and competitive market share analysis
• Operational planning, resource prioritization, and cross functional coordination
• Team supervision, coaching, and conflict resolution

Education Qualifications & Experience

Education Qualifications

• Bachelor’s Degree in Marketing, Mass Communication, Business Administration, Commerce, Management, Operations Management, or a closely related discipline.
• Higher Diploma or Ordinary Diploma in Marketing, Business Administration, or a related field combined with substantial practical supervisory experience.
• Relevant UBTEB, TVET, professional marketing, quality, safety, or supervisory certifications, including accredited equivalent qualifications obtained outside Uganda.

Experience

• 4+ years managing consumer brands in the FMCG sector.

• Plan, sequence, and execute comprehensive brand campaigns, product launches, and market activations aligned with commercial targets.
• Oversee product packaging designs and promotional materials while strictly maintaining approved brand, quality, and regulatory standards.
• Analyze brand market share, campaign performance, and consumer feedback to identify growth opportunities and resolve service or quality deviations.
• Lead and supervise marketing staff by allocating tasks, monitoring performance, conducting handovers, and maintaining operational discipline without compromising safety.
• Collaborate cross functionally with supplying, verifying, and receiving departments to ensure timely operational coordination and project execution.
• Maintain complete, legible, traceable, and accurate records, including campaign performance trackers, logs, and formal approval documents.
• Control departmental expenditure and use marketing materials, packaging, and company resources responsibly to prevent waste and budget variances.
• Enforce occupational safety, food hygiene, environmental, and risk control procedures across all marketing and market activation activities.

• Brand strategy and product launch execution
• Digital marketing and multi channel campaign management
• Market research and competitive market share analysis
• Operational planning, resource prioritization, and cross functional coordination
• Team supervision, coaching, and conflict resolution

• Bachelor’s Degree in Marketing, Mass Communication, Business Administration, Commerce, Management, Operations Management, or a closely related discipline.
• Higher Diploma or Ordinary Diploma in Marketing, Business Administration, or a related field combined with substantial practical supervisory experience.
• Relevant UBTEB, TVET, professional marketing, quality, safety, or supervisory certifications, including accredited equivalent qualifications obtained outside Uganda.