Brand Executive- MPL/TEA job at Nation Media Group

Nation Media Group ('NMG') is Uganda's most influential media house with operations in print, broadcast and digital media, which attract and serve unparalleled audiences in the country and region. We are committed to creating value for our stakeholders and positively influencing society by providing content that informs, educates, and entertains.

We are looking for a qualified, experienced and result oriented professional to fill the following vacancy.

Job Title: Brand Executive- MPL/TEA

Reports to: Brand Manager

Department: Marketing

JOB PURPOSE:

To support the daily implementation of plans as per agreed brand/marketing strategy in timely manner to achieve set objectives.

MAIN RESPONSIBILITIES:

• Steward the MPL/TEA brand to support brand promise, brand position and achieves overall business goals for the brand
• Conduct extensive market research and analyze studies of consumer behavior and market share relative to competitor products
• Engages, inspires and galvanizes the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise.
• Works collaboratively with marketing activation to execute packaging designs consistent with the brand
• Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth.
• Determines gaps in the market and seeks ways to fill them with the information derived from research
• Supports implementation of all MPL/TEA brand plans.
• Develop, implement and monitor media schedules for brand activities for internal and external media.
• Develop and maintain database for suppliers, agents, vendors, advertiser and readers.
• Support new product launches.
• Implements promotional activities and campaigns. Merchandising management for all ABL and BTL medium.
• Generate revenue from partnerships

QUALIFICATIONS & EXPERIENCE:

Academic and Experience:

• Academic: University Degree in Marketing or any business related field from an accredited institution
• Professional:Diploma in Professional Marketing is an added advantage.
• Experience: At least 3 years' experience in brands and communication, preferably in an FMCG company

Core Competencies:

• Functional knowledge MS office i.e. PowerPoint, Word and Spreadsheets.
• Good planning and organizing skills
• Innovative and creative
• Strong communication (oral & written)
• Good interpersonal skills
• Drive for results
• High personal integrity
• Ability and willingness to learn
• Ability to work well with diverse, cross-functional teams
• Possess a high level of independent judgement

• Steward the MPL/TEA brand to support brand promise, brand position and achieves overall business goals for the brand
• Conduct extensive market research and analyze studies of consumer behavior and market share relative to competitor products
• Engages, inspires and galvanizes the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise.
• Works collaboratively with marketing activation to execute packaging designs consistent with the brand
• Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth.
• Determines gaps in the market and seeks ways to fill them with the information derived from research
• Supports implementation of all MPL/TEA brand plans.
• Develop, implement and monitor media schedules for brand activities for internal and external media.
• Develop and maintain database for suppliers, agents, vendors, advertiser and readers.
• Support new product launches.
• Implements promotional activities and campaigns. Merchandising management for all ABL and BTL medium.
• Generate revenue from partnerships

• Functional knowledge MS office i.e. PowerPoint, Word and Spreadsheets.
• Good planning and organizing skills
• Innovative and creative
• Strong communication (oral & written)
• Good interpersonal skills
• Drive for results
• High personal integrity
• Ability and willingness to learn
• Ability to work well with diverse, cross-functional teams
• Possess a high level of independent judgement

• University Degree in Marketing or any business related field from an accredited institution
• Diploma in Professional Marketing is an added advantage.