Brand and Marketing Officer job at Smart Applications International

Summary
Date Posted: Monday, March 24 2025, Base Salary: Not Disclosed

JOB DETAILS:
Smart Applications International is a leading ISO-certified ICT solutions provider delivering a wide range of world-class technological solutions. Fondly known as Smart within the healthcare industry, the company was founded to provide innovative, secure, and high-tech solutions across Africa, the Islands, and beyond. Smart Applications stay ahead through constant research and innovation.
We are looking for a knowledgeable, dynamic, and self-motivated individual to join our Hospital Operations Department.

Job Title: Brand and marketing officer
Reports to: Business Development and Brand Manager
Based in: Kampala, Uganda
Department: Business Development

Job purpose: To build market position by locating, developing, defining, negotiating, and closing business relationships.
Job Summary: The Brand and Marketing Officer is responsible for managing and developing a company's brand presence to attract and retain customers. This role involves creating marketing strategies, implementing campaigns, and ensuring brand consistency across all communication channels. They will drive customer engagement and enhance the brand's visibility and reputation in the market.

Key responsibilities and accountabilities:
1. Deliver the set Departmental Target on Business Growth and Profitability.
2. Present new products and services and enhance existing relationships.
3. Work with technical staff and other internal colleagues to meet customer needs.
4. Arrange and participate in internal and external client debriefs.
5. Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.
6. Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.
7. Using knowledge of the market and competitors, identify and develop the department’s unique selling propositions and differentiators.
8. Develop brand strategy including managing marketing campaigns and online platforms to ensure that products and services meet customers’ expectations and to build credibility of the brand.
9. Create and manage promotional collateral to establish and maintain product branding.
10. Manage and budget for advertising and promotional items.
11. Organize events such as product launches and exhibitions.
12. Plan, execute, and measure the success of marketing campaigns to promote products or services.
13. Collaborate with creative teams to develop compelling content for digital, print, and social media channels.
14. Conduct research to understand target audience preferences, trends, and competitor activities.
15. Translate insights into actionable marketing strategies to achieve business objectives.
16. Oversee social media strategy and engagement, ensuring alignment with brand guidelines.
17. Work closely with sales, product development, and other departments to align marketing efforts with company goals.
18. Maintain relationships with external partners, such as advertising agencies and media outlets.
19. Plan and execute brand-related events, sponsorships, and activations to build awareness and engagement.
20. Represent the brand at industry events, trade shows, and networking opportunities.

Qualifications
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• 2-4 years of experience in brand management, marketing, or a similar role.
• Proven track record of managing successful marketing campaigns.

Skills, knowledge, and abilities
1. Skill in customer service & support and training with demonstrated customer service orientation.
2. Strong and well developed analytical and report writing skills.
3. Quick learner with demonstrated product knowledge and professionalism.
4. Excellence in problem solving skills.
5. Excellent communication and interpersonal skills – both written and verbal.
6. Team player, with ability to establish and maintain cooperative working relationships with customers and other service delivery functions.
7. Self-starter with possession of self-management and self-drive to complete tasks and engage customers.
8. Proactive and highly organized, with strong time management and planning skills.
9. Ability to work under tight deadlines, heavy workloads and remain calm under pressure with a high degree of individual responsibility, all of which are implicit with the position.

Attitudes and Behavior
The Brand and Marketing officer is a conspicuous position to Smart’s customers and has a high impact to the Smart brand. The Brand and A Marketing Officer should be a champion whose enthusiasm, dedication, passion and conviction to Smart and Smart’s solutions should be an example to both customers and other Smart officers.
The individual must be able to listen, maintain a very detailed list of daily duties including all problems and correspondence and follow up on all activities and respond to all customer issues.

Other required characteristics that the officer must possess and demonstrate:-
• Professionalism, honesty and ethical operations above board
• Confidence and high self esteem
• Analytical and inquisitive, with excellent attention to detail
• Empathy, welcoming, polite, cheerful, and understanding
• Self-Drive and work with speed, Reliable, flexible and cooperative
• Knowledgeable and Smart
• Demeanor to please the customer
• Smart and sharp in dressing and presentation

Work Hours: 8

Experience in Months: 24

Level of Education: Bachelor Degree

Job application procedure

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